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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,916 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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151 — 175 de 688 Avaliações para o Digital Media and Marketing Strategies

por Ait a Y

10 de mai de 2020


This course it's very helpe me to get satar in my own business is very adorable course

por thuy n

13 de mai de 2020

this course is so useful for beginner who want to have knowledge about digital marketing

por Caue g

12 de set de 2019

Awesome lessons. I really love to understand some marketing strategies on Digital media.

por Amit K N

27 de jun de 2020

It is very useful for upcoming generation.

And by it we can acheive more and more money.

por Aileen E

1 de dez de 2020

The content of the course is very relevant and up to date. I'm glad I took this class.


13 de set de 2019

Curso sensacional, acredito que seja um dos melhores cursos que eu já fiz na Coursera.

por Prince K N

2 de fev de 2021

They've got the best courses and programs to help everybody in their walks of life.

por Anton A

15 de jul de 2020

Great course, brings a deep understanding of basic marketing principles in digital.

por Lucy K

25 de nov de 2020

Such a nice course. Very informative, good instructor and well prepared lectures

por Gabriel N O

3 de abr de 2019

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

por Vatsla B

17 de set de 2020

Definitely a scale-up in my knowledge and skill-set. Really informative course/

por Vallabhaneni S

20 de mai de 2020

This subject is very fine to understand gain latest trends in digital marketing

por Ng K S

13 de nov de 2019

It help to to know about digital marketing from scratch. Now I feel empowered

por Abhinav R P V

9 de jun de 2016

Thank You for offering this course i enjoyed a lot while listening the classes.

por Peter L

5 de set de 2020

very useful course , i recommend it to anyone want to work as digital marketer

por Amir M M L

17 de jan de 2020

Great Content & Materials , and I loved the type of assignments in this course

por Smriti S

31 de ago de 2019

Nice course for beginners. It tells the strategies rather than implementation.

por Chaithra P

18 de mai de 2020

It was amazing experience in this course and learned lot about media strategy

por Muriithi M

15 de out de 2020

I have laernt a lot on digital marketing strategies in well organised course

por Vikas K

13 de fev de 2020

Very well explained and creates a good foundation for the digital marketing.

por Lin D

27 de jan de 2019

teaching content is very compact, well delivered by the instructor, 5 stars!

por Ramona Q

17 de out de 2020

Great course! Excellent structure, great insights and learnings! Thank you!

por Michael L H

29 de mai de 2017

This module is now getting into the details of applying what we've learned.

por Karen P

4 de jun de 2020

Love the course, very informative and taps into the minds of the students!

por Reinaldo B

6 de jun de 2016

This is a great course, with lots of resources to improve your Marketing s