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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,793 classificações
663 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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626 — 650 de 660 Avaliações para o Digital Media and Marketing Strategies

por Andrei B

25 de ago de 2021

Thats a good one!

por 남킬샷

24 de ago de 2021

It's good for me.

por Michael H

8 de mar de 2021

Excellent course!

por Gunjan R

12 de ago de 2020


por Deisy V S

19 de ago de 2021

A​ great course!

por Shriram I

11 de jun de 2021

Excellent course

por Gurugubelli V

30 de mar de 2021

Excellent course


9 de mai de 2022

supperb course

por Shubham D

22 de jan de 2020

awesome course

por Ana M V B

8 de mar de 2021

Great course!

por Reena s

18 de jul de 2021


por Ruben D C

16 de jul de 2021


por Simantak S

1 de mai de 2022

very good

por Sanjana R

11 de abr de 2022


por Meenakshisundaram S

29 de jun de 2021


por Oluborode s

4 de abr de 2021



14 de abr de 2022


por Vypttds150174

20 de mar de 2022


por 邱舒敏

23 de ago de 2021



26 de jul de 2021



7 de fev de 2022


por Uliana K

21 de abr de 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.


15 de nov de 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

por Pascoal G M

5 de mai de 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

por Hoang T H

15 de ago de 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.