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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,801 classificações
667 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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601 — 625 de 664 Avaliações para o Digital Media and Marketing Strategies

por Frelga Y

2 de abr de 2022

V​ery insightful and help me to know more about digital marketing clearly

por Cempaka R

19 de abr de 2021

this course is amazing, i've learned a new things about digital marketing

por Khorosh N

25 de jun de 2021

interesting course: allows you to systematize knowledge on this issue

por Santiago M C

22 de nov de 2021

A very structured and practical way to learn about the topic.

por Genius

13 de jun de 2022

I really Love this course, The teacher is also amazing...

por Phero V

22 de set de 2021

Great course. It's amazing to learn about Website KPIS

por Akansha K

11 de abr de 2020

Great course! The assignments were thought-provoking.

por Wendy J

29 de set de 2019

Great course, outstanding content, amazing professor!

por Elizabeth N M

30 de set de 2020

I have learnt some very good digital marketing tips.

por Charles

17 de fev de 2017

So much information in this course. It's been great!

por Michael L

3 de jul de 2021

Challenging courses, Thank you for the explanation.

por S S J R

21 de abr de 2020

The course was very effective and extremely useful.

por Maria J G d C

7 de ago de 2021

Just awesome. Great professor. Thank you so much.

por Carolyn G

25 de mar de 2022

Very informative class with useful assignments.

por AMIN G

23 de abr de 2021

after course i couldnt receive my certification

por Ajayi M D

20 de jun de 2022

The course was good and educative. thank you

por Warawut G

5 de abr de 2022

Thank you for The Digital Marketing course.

por Md. M H

2 de out de 2021

One of the best courses of marketing.

por Chinnala v k

27 de mar de 2021

very good course , easy to understand

por Kwai Y L

11 de mar de 2022

Compreshensive and practical course.


4 de ago de 2020

Excellent course and instructor.

por María d l Á Á P

4 de out de 2021

Great content and evaluations!

por Castor T

17 de abr de 2022

Full of information. Love it!

por Rakesh R

9 de mar de 2021



21 de jun de 2021

Many thanks to Dr. Mike Yao