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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,800 classificações
667 avaliações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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301 — 325 de 664 Avaliações para o Digital Media and Marketing Strategies

por Carol M R M

30 de dez de 2020

Excellent course!

por Melinda K

28 de set de 2020

Interesting class


28 de set de 2020

great instructors

por Nuwan

2 de ago de 2020

Excellent course.

por Suprath S

29 de jun de 2020

Awesome course!!!

por Hong C

16 de mai de 2020


por Mattia T

1 de fev de 2019

Excellent course!

por ayman m f e

29 de dez de 2018

Excellent teacher

por jad d

2 de jan de 2021

enjoyed learning


25 de nov de 2020

very good course

por Nitesh N

1 de out de 2020

excellent course

por APURVA -

15 de set de 2020

It was excellent


2 de set de 2020

Great learnings.

por Prince K O

9 de ago de 2020

Excellent course

por Nattasasy K

25 de mai de 2020

Great Prof. Ever

por Zakaria A

12 de abr de 2020

Excellent course

por Karthik k

10 de abr de 2020

Very good course

por Mateo J U

21 de dez de 2018

I learned a lot!

por Richa B

13 de ago de 2017

Great experience

por Marica A

18 de jun de 2017

Excellent course

por Tamara A

16 de mai de 2017

Very informative

por Faris C

20 de dez de 2020

Well Structured

por Enoch D A

26 de abr de 2020

great course ..

por Edson d O

11 de jul de 2018

Great Course!!!

por Adnan k

11 de set de 2020

Really helpful