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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

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2,905 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

DR

4 de jul de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

JJ

30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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401 — 425 de 686 Avaliações para o Digital Media and Marketing Strategies

por Óscar B P

18 de dez de 2017

por Dimitra K

12 de nov de 2020

por Jeewon S

16 de mai de 2019

por Arjun S

18 de jun de 2019

por Oscar C

28 de jul de 2020

por Saahil S

4 de ago de 2020

por Apurv A

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por VO Q M

18 de nov de 2016

por Evita D

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por PRIYANKA M

19 de abr de 2020

por Alissa J A

26 de dez de 2020

por Juan S D

7 de jun de 2016

por Karan S

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por Paulina H H

26 de ago de 2020

por Donny S

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por nishi a

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por Anders R K

1 de jan de 2016

por Bryan A C S

26 de jul de 2020

por Francesca

18 de abr de 2020

por Mario Z

5 de set de 2019

por Tony T

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por Cristóbal O E

28 de jun de 2017

por Mirela P

14 de mai de 2018

por LingSum C

20 de ago de 2016

por Aviral k

24 de abr de 2020