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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,921 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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226 — 250 de 688 Avaliações para o Digital Media and Marketing Strategies

por Asbed N

24 de mar de 2020

great course thanks for all the information

por kirlos g

9 de set de 2020

great course to know the market strategies

por Jorge A G

9 de abr de 2018

I learn a lot in this course in marketing.

por Abhishek H

1 de out de 2016

Excellent i learned a lot from this course

por Sherif M O M

15 de fev de 2018

this is the best course in specialization

por Karla V

19 de abr de 2017

This is a great course. It help me a lot.

por Ayus D B

15 de ago de 2020

Great experience of learning new things!

por Mei A

4 de mai de 2020

good platform for learning and education

por Vibol M

16 de fev de 2018

Very good course for me and new things.

por Karolina K

4 de set de 2017

Well-researched, the material is broad.

por Leo V

27 de out de 2016

Easily put concepts and very described.

por Dulce G

7 de out de 2020

Very good hands on course, I loved it!

por Hamid T

19 de jul de 2020

Excellent topics and teaching strategy

por surya l

7 de mai de 2020

A very helpful and learning experience


15 de out de 2018

good course for conceptual knowledge.


23 de nov de 2020

it has been the best experience ever

por Vanessa S

17 de abr de 2017

Excellent class, thank you so much!

por Sima R

17 de fev de 2020

Awesome professor, great knowledge

por Faiza T

29 de mai de 2019

Thank you for this precious course

por Lawrence S

24 de mar de 2018

Well put together and informative

por Daniel C

3 de nov de 2017

Great course. Brief and complete.

por Simran W

9 de jun de 2020

I learned a lot from this course

por Ammar S

21 de jun de 2017

The best course out of 5 courses

por Cesar S

5 de ago de 2020

Excellent course and materials.

por Yi O

26 de mai de 2020

Great learning from this course