2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

Video placeholder
Loading...
View Syllabus

Skills You'll Learn

Brand Communication, Social Media, Content Marketing, Digital Marketing, search marketing

Reviews

4.6 (3,061 ratings)

  • 5 stars
    71.57%
  • 4 stars
    20.25%
  • 3 stars
    4.76%
  • 2 stars
    1.82%
  • 1 star
    1.56%

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

H

May 24, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

From the lesson

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

Taught By

  • Placeholder

    Mike Yao

    Professor of Digital Media, Department Head

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.