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Comentários e feedback de alunos de Marketing Mix Fundamentals da instituição IE Business SchoolIE Business School

883 classificações
139 avaliações

Sobre o curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Melhores avaliações


1 de fev de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de set de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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101 — 125 de 140 Avaliações para o Marketing Mix Fundamentals

por Sagnik M

13 de set de 2020


por abhiram r

13 de set de 2020



2 de set de 2020


por p s

2 de jul de 2020



30 de ago de 2020


por Viktorija K

9 de nov de 2020

I liked this course, but it has some drawbacks. E.g., the timing set for reading articles was not accurate - 10 min per each even though they differ (from articles that are provided by online websites to scientific ones). Thus, it was difficult to manage time properly. Moreover, it was difficult to understand the pronunciation sometimes. Therefore, I recommend using subtitles. To sum up, I am happy I finished this course.

por Martha C

4 de dez de 2020

Though is a pretty good, is just confusing sometimes for the thick accent of the teachers (and the worst worst transcripts ever) but the whole course gives you the tools for the Marketing Mix understanding.

por Halwa D B

29 de set de 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

por Filipe G

28 de mar de 2021

Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

por Akshya B

26 de ago de 2020

Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.


22 de mai de 2020

It is one of the best online coursing app.I have learned a lot about marketing etc...

por Adenike A

29 de set de 2016

Interesting course. I'll advice anyone in the marketing field to take this course


28 de set de 2017

A very basic course, taught in a very crisp & to the point manner.


9 de fev de 2021

Thank You for Knowledge in Marketing Mix Fundamentals.

por Juan L

31 de jan de 2022

Good basic intro to the Marketing Mix Fundamentals.

por G S N

11 de nov de 2020

Very helpful and i've learned a lot in this course.

por Ximena C G

23 de ago de 2021

Excelente curso, aprendes mucho y es muy dinámico

por M A S S

19 de ago de 2020

easy in understanding and great cource experience


7 de fev de 2021

Thank you to have shared your knowledge with me.

por Ismayil. T

4 de mai de 2020

It is very helpfull to retaining knowledge

por Abdulrahman E

19 de set de 2018

the second part of the course was amazing

por Emiliano D D M

4 de out de 2021

D​eberia tener mejor fluidez al hablar

por Ankita D B

15 de jul de 2020

i learned many things by this course


29 de abr de 2020

Thks for the collective information

por VL

7 de dez de 2018

Great course, thanks for sharing.