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Comentários e feedback de alunos de Marketing Mix Fundamentals da instituição IE Business SchoolIE Business School

883 classificações
139 avaliações

Sobre o curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Melhores avaliações


1 de fev de 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 de set de 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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51 — 75 de 140 Avaliações para o Marketing Mix Fundamentals

por Vikash S

20 de abr de 2018

it was a great learning experience

por Marco A D

30 de dez de 2020

Excellent and update information.

por Natasha T

20 de nov de 2016

Good course, clear to understand!

por Saraí X P U

20 de set de 2021

muy interesante y bien impartido

por Sara M

13 de jan de 2020

Very useful and well explained!!

por Azeem I

17 de ago de 2019

Great course for self learning

por Andres R

11 de ago de 2018

Mucha información interesante

por Валерия Ю П

24 de jan de 2022

interesting for beginners

por Nhat Q L

11 de set de 2017

Very interesting class

por Tanmay K B

28 de jul de 2020

it was a good session

por Rayeed H

20 de set de 2020

I loved this course!


2 de abr de 2020

Thank you coursera..

por Sai k G

22 de ago de 2020

informative content

por Roneet K S

22 de mai de 2020

Really very helpful

por Dilbar O

27 de jul de 2020

Loved this course!


29 de set de 2020

It's very helpful


29 de set de 2020

It was very good


27 de set de 2020

very descriptive

por sanaa a r

11 de dez de 2018

Excellent course

por Ivonne B A

10 de set de 2021

Muy informativo

por kiran p

21 de mar de 2018

awsome learning

por Micheline C W (

11 de abr de 2022

great teacher!


17 de out de 2020

Thanks to all

por Charles O

4 de fev de 2020

simply amazing