General Pricing Approaches 2: Value-Based

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Do curso por IE Business SchoolIE Business School
Marketing Mix Fundamentals
156 ratings
IE Business SchoolIE Business School
156 ratings
Curso 3 de 5 em Specialization Marketing Strategy
Na lição
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

Conheça os instrutores

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing
  • Fernando Cortiñas
    Fernando Cortiñas
    Professor
    Marketing

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