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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,262 classificações
311 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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176 — 200 de 307 Avaliações para o Marketing Management I

por Tamala M

17 de Set de 2018

Great and informative course!

por Guilherme C

27 de Jan de 2018

good introduction for dummies

por Dr K L

15 de Jun de 2020

This is wonderful experience

por Lou A T

13 de Jul de 2020

Thank you. I learned a lot.

por Bharat S

8 de Ago de 2019

Great course for a beginner

por Mauricio P A

12 de Mar de 2021

It was a excellent course.

por palak b

28 de Set de 2020

informative and engaging

por Mark S

26 de Mai de 2019

Really Enjoy Noel Hayden

por Saranya.V

26 de Jul de 2020

excellent course design

por Arup k d

19 de Abr de 2018

very appreciable course

por Lohith D

25 de Set de 2020

It was good experience

por Timur S

3 de Mai de 2020

Enjoyed it! Thank you!


25 de Dez de 2019

thanks fo the coursera


19 de Jun de 2020

Superb good well done

por Whitney H

15 de Mai de 2020

I enjoyed this course

por Madad H

24 de Mar de 2021

An excellent course!

por AMAN S

7 de Jan de 2021

very nice experience

por Nevin J

10 de Nov de 2020

really good coursera

por Fidan I

7 de Mai de 2020

thanks for everthing

por Dwarika p T

15 de Abr de 2020

amazing experience.

por Naing L A M

29 de Jan de 2019

Very useful course.

por Sagar P

22 de Jul de 2017

Very Comprehensive.

por Nabyendu N

30 de Jul de 2020

Amazing experience

por Khoder K T

5 de Dez de 2020

very good teacher

por Erich W

21 de Set de 2018

Excellent Course!