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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,022 classificações
239 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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151 — 175 de 236 Avaliações para o Marketing Management I

por Whitney H

May 15, 2020

I enjoyed this course

por Fidan I

May 07, 2020

thanks for everthing

por Dwarika p T

Apr 15, 2020

amazing experience.

por Naing L A M

Jan 29, 2019

Very useful course.

por Sagarkumar P

Jul 22, 2017

Very Comprehensive.

por Nabyendu N

Jul 30, 2020

Amazing experience

por Erich W

Sep 21, 2018

Excellent Course!


May 21, 2020

Excellent course


Jan 10, 2020

Awesome learning

por Reuben K J

Dec 27, 2019

Very Informative

por Muhammad S

Jan 26, 2018

Excellent Course


Jul 01, 2020

Thanks you sir.

por Dr. S C

May 07, 2020

good experience

por Sambit S

Mar 18, 2020

nice experience

por Mustafa Ü

Aug 14, 2020

Perfect course

por Nikhil K S

Nov 30, 2018

Great learning


Jul 06, 2020

great teacher

por Patarapat S

Jul 03, 2020

Great course!

por Abhishek K

Jun 08, 2020

Best course..

por Muhammed H P

May 14, 2020

Better caurse

por Srilakshmi T

Sep 13, 2019

Excellent !!!

por Gerardo A J

Feb 04, 2018

Great Course!

por Marziye

Sep 04, 2017

Great course!

por Sahil D

Aug 13, 2020

Great course

por Vivek B

Jan 31, 2020

Great course