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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,039 classificações
243 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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101 — 125 de 241 Avaliações para o Marketing Management I

por Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.


Apr 18, 2020

it was excellent opportunity for me.thanks to coursera

por Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 11, 2018

such an wondeful learning experienmce from this course

por Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

por Deepak J

Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

por Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

por Ian E

Jun 09, 2020

The videos were beyond helpful and very engaging!

por Himanshu M

Feb 15, 2020

very good subject, professor is so much involved.


Sep 26, 2020

It's good platform for to learn about marketing.

por Ibrahim A E

Apr 12, 2020

Perfect course, i get more data and its usefully

por Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

por Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

por Anish R

Jun 14, 2020

It's been exceptionally helpful and informtive

por Anis C

Jun 30, 2020

Excellent course along with excellent lecture

por Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

por Rami a e h

May 24, 2020

Over my expectation one of best professor's


Aug 05, 2020

Excellent course loved Prof. Noel's energy

por Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.


May 14, 2020

a very knowledgeable and helpful course!

por Zaur A

May 26, 2020

I got what i was expected and even more

por Maryam B M

Sep 05, 2020

Thanks Prof. Hayden. I learned a lot!


May 26, 2020

It is the best online course to learn

por Rishabh R

May 21, 2020

A really informative and fun course!

por Jou P

Sep 07, 2018

Good material, resources and faculty