Chevron Left
Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,152 classificações
274 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

Filtrar por:

126 — 150 de 270 Avaliações para o Marketing Management I

por Anis C

30 de Jun de 2020

Excellent course along with excellent lecture

por Michelle J

19 de Dez de 2017

Excellent and practical advice for marketing!

por Rami a e h

24 de Mai de 2020

Over my expectation one of best professor's


4 de Ago de 2020

Excellent course loved Prof. Noel's energy

por Christopher G

15 de Set de 2018

Fantastic Professor, relevant discussions.


14 de Mai de 2020

a very knowledgeable and helpful course!


27 de Out de 2020

This course is great highly recommended

por Zaur A

26 de Mai de 2020

I got what i was expected and even more

por Jieyun L

28 de Set de 2020

very comprehensive, though quite basic

por Maryam B M

5 de Set de 2020

Thanks Prof. Hayden. I learned a lot!


26 de Mai de 2020

It is the best online course to learn

por Rishabh R

20 de Mai de 2020

A really informative and fun course!

por Jou P

6 de Set de 2018

Good material, resources and faculty

por H. W H D

18 de Mar de 2018

Fantastic. Very engaging professor.

por Niharika S

13 de Jul de 2020

wonderful course

i have learnt a lot

por Machon B

18 de Set de 2018

Great course and very informational

por Yone L

8 de Mai de 2019

Great course, staff, and platform.

por Muhammad U A

16 de Ago de 2018

very comprehensive course outline


20 de Jan de 2020

very nice and interesting course


29 de Jan de 2019

Good knowledge skills improvable

por James S

4 de Mar de 2018

Great class and great Professor1

por Manan R

23 de Out de 2020

Very helpful and knowledgeable.

por Dr. A N

8 de Mai de 2020

Incredible Learning Experience!

por Jose S

8 de Mai de 2020

Excellent course and professor!

por sultan a

23 de Nov de 2019

its amazing and valuable course