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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,208 classificações
290 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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101 — 125 de 285 Avaliações para o Marketing Management I

por Rajat R C

18 de Mai de 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

por Chinmayee S

7 de Jun de 2020

It was amazing and one of the most insightful course I have done!

por arnab b

11 de Set de 2018

It has been an amazing learning experience of Marketing Concepts.

por Chanel R

5 de Set de 2020

Highly engaging, insightful, relevant and charismatic professor.


13 de Ago de 2020

Its a great option if you want learn Marketing in a complete way


26 de Jun de 2020

Gained Lot of Information about product life cycle and Branding.

por Digvijay

8 de Jan de 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

por Chandran N

7 de Set de 2018

Excellent course with videos, information and resources links

por Ouatatchin K

23 de Jan de 2017

An excellent and well-explained course. I highly recommend it

por Harshitha B

19 de Abr de 2020

Absolutely loved it. Hayden Noel is the best professor ever!

por Raman K

28 de Fev de 2020

I learn soo many marketing management skill from this course

por Cotfasa A

19 de Fev de 2020

Great and engaged class! Valuable and interesting material!

por Asem A

12 de Set de 2019

Very informative and engaging course, thanks professor Noel


24 de Jun de 2020

It was a very good course indeed and was very informative.

por Dechamma

17 de Mai de 2020

It was an amazing experience learnt through his Coursera.

por Gamal M E

27 de Jan de 2018

excellent course for delivering the marketing management

por Hamza L

21 de Jul de 2019

Professor Hyden Noel is a fantastic mentor and trainer.


18 de Abr de 2020

it was excellent opportunity for me.thanks to coursera

por Kyoung H P

13 de Set de 2019

Great class with positive energies from the Professor.


11 de Nov de 2018

such an wondeful learning experienmce from this course

por Neha N

28 de Set de 2020

Great course work for beginners. Professor is great.

por Rafael R

28 de Nov de 2019

Really nice course, I enjoyed a lot! Great material.

por Deepak J

23 de Abr de 2020

Great Course! Well Designed for Easy Understanding.

por Ryan W C

7 de Out de 2019

Informative. Well organized. Dedicated professor.

por Ian E

8 de Jun de 2020

The videos were beyond helpful and very engaging!