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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,262 classificações
311 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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76 — 100 de 307 Avaliações para o Marketing Management I

por Eralp G

17 de Nov de 2020

It was a very instructive course about marketing. I learned new concepts and strategies. Thank you.

por Suman D

17 de Set de 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

por Ansam A A

21 de Out de 2020

Great course, it help me learn the basics of marketing, in the next course we will dive deeper

por Binderiya

7 de Set de 2020

It was a great first experience in online learning. It had clear instructions and east access.

por Nicholas M M

11 de Fev de 2020

Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

por Jagadish B

20 de Out de 2020

its good for everyone not to some one because in this all explanations is there with example

por Carolene S

12 de Out de 2020

Excellent Instructor who gave real world examples and whose course delivery was captivating.

por Fuad A

21 de Set de 2018

Excellent content and Prof Hayden takes you thru a journey with very insightful information

por nevra a

28 de Jan de 2020

I think it is a very good course focused on marketing strategy. I learned a lot, thank you!

por Tamilselvan

20 de Nov de 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

por Rodrigo P O

6 de Set de 2019

Great, dynamic course. Excellent background material, with a very engaging learning path.

por ARUN K C

19 de Jun de 2020

The course content and the way it was presented was a great learning and fun altogether.


30 de Mai de 2020


por Shakeel k

12 de Mai de 2020

It's was vary usefull course we can learn many things from this course about marketing.

por Juan N

12 de Fev de 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

por MEKA K

15 de Mai de 2020

It was an awesome experience and those real life examples are just the thing I admired

por Ellen B

5 de Abr de 2020

Very nice introduction to Marketing Management with convincing instructor. Thank you!

por David H

17 de Set de 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

por Emeka J E

12 de Set de 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

por Naresh R

16 de Out de 2020

The course was very informative , innovative and interesting throughout the period.

por PRITHA G 1

13 de Mai de 2020

its was good as it was very detailed and all the things helped me learn new things

por Mary A

12 de Mar de 2021

This is an interesting course and I'm glad I've been part of this. Well done guys

por Havin R

20 de Nov de 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

por Juan M Q

12 de Jul de 2020

Very good course. It served as an engaging introduction to marketing world.