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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,102 classificações
261 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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76 — 100 de 258 Avaliações para o Marketing Management I

por MEKA K

May 15, 2020

It was an awesome experience and those real life examples are just the thing I admired

por Ellen B

Apr 05, 2020

Very nice introduction to Marketing Management with convincing instructor. Thank you!

por David H

Sep 17, 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

por Emeka J E

Sep 13, 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

por Naresh R

Oct 16, 2020

The course was very informative , innovative and interesting throughout the period.

por PRITHA G 1

May 13, 2020

its was good as it was very detailed and all the things helped me learn new things

por Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

por Juan M Q

Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

por Ibrahim S A Z A

Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)


May 09, 2020


por Paihar S D

May 08, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

por Madhusmita s

Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

por A. M R

Jun 05, 2020

It was really good learning.

It was highly professional and worth it.

por Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

por Rajat R C

May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

por Chinmayee S

Jun 07, 2020

It was amazing and one of the most insightful course I have done!

por arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

por Chanel R

Sep 05, 2020

Highly engaging, insightful, relevant and charismatic professor.


Aug 14, 2020

Its a great option if you want learn Marketing in a complete way


Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

por Digvijay

Jan 08, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

por Chandran N

Sep 08, 2018

Excellent course with videos, information and resources links

por Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

por Harshitha B

Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!