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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,212 classificações
290 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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51 — 75 de 286 Avaliações para o Marketing Management I

por Steve M

15 de Set de 2018

Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

por Ismahan E

3 de Out de 2019

Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.

por Theressa J

2 de Out de 2020

It is been good enough to learn a new online course through Coursera. Able to know more about the marketing managenment.

por David R

13 de Set de 2018

The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.

por Margaryta H

9 de Mai de 2020

Wonderful course! It is very interesting, easily understandable and perceived, provides a lot of useful information.

por Gayathri R

8 de Nov de 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

por K J D R

18 de Jun de 2020

all the information was well-paced but I felt the quizzes should be more related to the course information provided

por Akhmetova G O Q

29 de Abr de 2020

I learned a lot from the course. The lecturer is so amazing, makes it interesting to watch and listen. Thank you!

por Mohamed M

11 de Fev de 2018

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

por Mary D

24 de Jun de 2020

It is useful and good Presentation. the presentation with case analysis helps to understand the concepts easily.

por Ameesha M

25 de Mai de 2020

This course has given me clear picture on marketing and helped me enhance my learning on marketing management.

por Susan T A

21 de Out de 2019

It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.


28 de Abr de 2019

This course helped a lot . It was really helpful and content was good about basics of Marketing Management .

por Jacqualine O

4 de Mar de 2018

Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

por Kharina N

16 de Mar de 2020

Really good, the professor is very engaging and gives the lessons in a really understandable and easy way.

por Michael T

22 de Set de 2019

Professor Noel is very clear and knowledgeable. Content is excellent for those new to marketing strategy.

por Vignesh.D

28 de Nov de 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

por Eralp G

17 de Nov de 2020

It was a very instructive course about marketing. I learned new concepts and strategies. Thank you.

por Suman D

17 de Set de 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

por Ansam A A

21 de Out de 2020

Great course, it help me learn the basics of marketing, in the next course we will dive deeper

por Binderiya

7 de Set de 2020

It was a great first experience in online learning. It had clear instructions and east access.

por Nicholas M M

11 de Fev de 2020

Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

por Jagadish B

20 de Out de 2020

its good for everyone not to some one because in this all explanations is there with example

por Carolene S

12 de Out de 2020

Excellent Instructor who gave real world examples and whose course delivery was captivating.

por Fuad A

21 de Set de 2018

Excellent content and Prof Hayden takes you thru a journey with very insightful information