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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.8
estrelas
1,261 classificações
311 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Melhores avaliações

KF
4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

NG
4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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251 — 275 de 306 Avaliações para o Marketing Management I

por Melikova F

7 de Mai de 2020

Perfect

por Ignacio M D

7 de Set de 2019

awesome

por SASIKUMAR P

16 de Jun de 2020

Useful

por Eslam T A M

5 de Jun de 2020

Thanks

por niyirora n D

17 de Nov de 2020

great

por Sriram G

7 de Mai de 2020

super

por Sharif H

23 de Abr de 2020

great

por Alessandro V

27 de Mai de 2017

great

por Suganya G

12 de Mar de 2021

good

por Agustina M

8 de Fev de 2021

Good

por 2.21914E+11 T S

25 de Nov de 2020

nice

por RHITVIK V

21 de Nov de 2020

good

por Mokhidil S

29 de Out de 2020

good

por ARYABRIHADESH R R J

20 de Out de 2020

good

por KAUNG M N

12 de Out de 2020

Good

por KARTHIK R

6 de Out de 2020

good

por HARIHARAN

22 de Set de 2020

Good

por VISHNU N P

24 de Jun de 2020

GOOD

por Fakhri N

7 de Mai de 2020

good

por Victor L

4 de Jan de 2020

good

por Prashant R

27 de Dez de 2019

Nice

por JAICHANDRAN.A

21 de Nov de 2018

good

por Siddharth D

1 de Mai de 2017

nice

por Gita D M

27 de Set de 2020

ok

por Dr. S D

6 de Ago de 2020

Ok