Targeting

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Do curso por Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Marketing Management I
156 ratings
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
156 ratings
Curso 5 de 7 em Specialization Value Chain Management
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Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Conheça os instrutores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business