Fundação Instituto de Administração

Marketing Estratégico

This course is part of Roadmap para a Estratégia Specialization

Taught in Portuguese (Brazil)

Isis Koelle

Instructor: Isis Koelle

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Roadmap para a Estratégia Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

O que, afinal, é Marketing? Este módulo aborda esta conhecida função empresarial sobre um olhar diferente: aquele que busca fundamentar o Marketing como a melhor forma de uma firma gerar relações profícuas e de geração de valor com clientes.

What's included

6 videos15 readings7 quizzes

A melhor maneira de se iniciar uma conversa sobre Marketing é reforçar o fato de que é preciso compreender clientes. Este módulo traz uma introdução aos principais elementos do comportamento do consumidor.

What's included

6 videos12 readings7 quizzes

Neste módulo, busca-se compreender o que são mercados e se rascunha os principais modos de mensurá-los. Além disso, fundamenta-se nas noções de Segmento e Nicho.

What's included

6 videos12 readings7 quizzes

Neste módulo, introduzimos os principais fundamentos para compreensão e definição de posicionamento de marcas. Em particular, debate-se o instrumento do “Positioning Statement” que dá clareza ao valor percebido pelo cliente.

What's included

6 videos12 readings7 quizzes

Instructor

Isis Koelle
Fundação Instituto de Administração
1 Course254 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions