Who is this class for: Este curso está dirigido principalmente a hombres y mujeres recién graduados, que están empezando su carrera profesional. También a cualquier persona (directores de compañías, emprendedores, etc.) que necesite entender los conceptos esenciales del marketing.

Created by:  IESE Business School

Commitment4 semanas de estudio, 2-4 horas/semana
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.


Earn official recognition for your work, and share your success with friends, colleagues, and employers.

IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
Ratings and Reviews
Rated 4.8 out of 5 of 59 ratings


Excelente curso para quienes buscan actualizarse en la materia. Gustosamente lo recomiendo!

Clásico curso de IESE, bien estructurado, buen material didáctico y excelente plana docente.

Unos de los primeros cursos online que me sorprenden por su desarrollo. El profesor explica los conceptos con total claridad. Lo recomiendo.