With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por Seyedeh S B•
The material is pretty up to date. The lectures are very well structured and well presented. The examples and academic studies were pretty informative. The quizzes are a great way to recap each part of the material. The assignments are also a great way to put the lessons into practice as well as to recap/reinforce the material. It is a great addition to the basic Marketing Mix concept.
por Pavithra S•
I really enjoyed spending time in this course. I get to know so many new concepts. This course was more than amazing I should say. The syllabus and data was very informative. Interesting case studies, assignments that I admired a lot. Thank you coursera for giving me this opportunity to learn this course with financial aid. Finally thank you professor Aric for such enlightening classes.
por Madeleine G•
Really good course, I enjoyed every bit of it. The lectures are simple and full of interesting facts. I loved the case studies that were very concrete and real, the professor makes you work with real data and that makes you feel like you're working in our world! Not too theoretical, everything is applicable to real life. Content really corresponds to what I was expecting. Really good!!
por Andreea G•
I really enjoyed taking this course. It was informative, interesting and I really liked its format. Every module has a series of reading references, besides the videos on the specific topic, so one can also do some additional reading to better understand the topic. Additionally, there are discussions with campus students or professors, that address the subject from another perspective.
Since i have learned this course with my intrest on MBA.I get to know about the term "Marketing" in which it has many divisions and levels of marketing and the content was very clearful and understanding.and the assignments and case study was intresting,moreover the professor was muvh talented and the communication was easily recogonizing to me.I encourage everyone to take the course.
por Paula U•
It describes really well the way brands promote themselves in the US. The way social media is affecting in a positive and negative way companies and their BRAND NAME.
A great course that will teach you how to promote your brand in a genuine way. How to be more concerned and creative ( innovate ) about the customers needs, how to engage and create a brand name with a CO-CREATIVE IMAGE.
por Giulia G•
I did not a lot about marketing in general, and even less about digital marketing. Having started a business with a friend, with an archaeological background, I felt like in the middle of a dark forest. This course is really well organized, the concepts are well explained and you have really the chance to understand the subject with case studies and assignments. I strongly suggest it!
por Joy X•
I have enjoyed the course a lot. It is very informative, intriguing, and inspiring. What I have acquired from this course has enhanced my knowledge base in digital marketing. And more importantly, it has brought me a new perspective to the marketing work I am currently engaged in. Thank you so much, Professor Aric Rindfleisch, for bringing us such an enlightened and pleasant course.
por Justin R•
I give this course 5 stars! I learned a lot and I like the hands on activities. The only thing I would change is how the assignments are graded. I know that they're graded by our peers but I don't think that everyone knows how to correctly grade assignments. I received some low scores and I disagree with them. I answered all of the questions with enough detail to be at least "good."
por karen c g k•
Highly recommended! You don't know what you don't know until you pick up the knowledge through this course. Totally worth for the money and time spent. I particularly like the assignments which I think it's a very good brainstorming section and a best way to remember what has been taught in the course. I'll definitely continue with the rest of the digital specialisation courses.
por Madeline L•
Prof. R. gave a really insightful perspective on not just the digital impact on the business world itself but also on contemporary and innovative strategies that businesses can take to apply to their models. Personally, I know this course has aided me in my studies, entrepreneurial passion, and my small business, Notebeans Stationary.
Take this course if you can!
por M. M C A•
I learnt lot about digital marketing which is totally new topic for me at first.Now at beginner level I have learnt more and more relevant to the topic.The lessons they have provided is clear and easy to understand. Exercise and assignments helps me to test myself how much am clear about the topic.Thanks Illinois University for helping me to learn with much interest and love.
por Abhishek A•
This course is very useful for me..I register few month ago but re register this course and now i came to know about different new terms from this course like how the 4 ps of marketing will digitally run..The best thing i like by joining this course is that they provide the real life example which inturn helps in better clarity of thoughts.Thats the reason i rated 5 out of 5
por Arun S•
Loved the way the concepts are introduced with real life examples of companies that are redefining how they do marketing by involving the customer, every step of the way and making them an integral part of the journey.
I am looking forward to the follow-up courses on this topic. I'd recommend it very highly to anyone who's eager to learn and understand more about this topic.
por Alexandra K•
I really enjoyed taking this course since I learned a lot more about the four Ps as well as important concepts in the digital world. Furthermore, I was able to apply the newly learned skills to real-life case studies which also helped me to learn more about different companies. I can only recommend this course to anyone who would like to learn more about digital marketing!
por Juan P•
Really great course. I really enjoyed the activities, the practice in a course is fundamental for the success of acquiring knowledge. I definitely recommend it to anyone who wishes to learn the basics of the marketing mix, in the digital context. Aric is really clear explaining the subjects, but again, the course's success is based in the practice exercises of each module.
por Kimberly K•
Very good overview of digital marketing. I have been in marketing most of my career and I learned about some new digital platforms. There is so much information out there and it changes so quickly that taking a course to refresh your skill set and knowledge is invaluable. This course is an excellent one for both beginners and those looking to broaden their knowledge base.
por Ramona M•
Perfectly structured course! Gives very good understanding of the basic concepts and its implication in digital environment, and gives an opportunity to understand where to continue self-learning! Personally I am currently on a maternity leave thinking on changing profession and coursera app gave me an excellent opportunity to continue learning at difficult routine days!
por Yassin Z•
This course is a must take , very helpful , easy , lots and lots of info and knowledge
the study cases is very good it really helps in the study .
the videos the readings ... very easy , not too long
best thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.
i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric
por Devkant K•
The content is relevant, contemporary and well-explained. Hands-on exercises, practical recommendations and recent academic studies are really helpful in understanding the opportunities and challenges created by digital tools in the marketing landscape. Thank you, Prof. Aric Rindfleisch and Illinois - Gies College of Business, for this informative and wonderful course.
por José J F C•
As a Marketing enthusiast I found this course very interesting and with a refreshing approach to Marketing, namely making bridges to the new digital tools and how they impact on the Marketing Management. Finally I was a septic about e-learning and this course surprise me as it is very engaging and well structured. Congrats to all of the people who develop this course.
por Nishant R P 2•
The Course "Marketing in a Digital World" was very much interesting to learn. It provided a wholesome experience about Digital Marketing and how various organizations and start-ups function. I feel the time and efforts invested in this course gives you much value and ROI and helps you progress if you are looking forward to specialize in Digital Marketing. Thank you.
Despite I couldn't complete all the course assesments because I can't afford that now, I really enjoyed all the lessons and I'm very happy with my increase knowledge about 4P's of marketing with a new perspective. This was very usefull to pay attention at new paths to make business trough the collaborative digital community.
Congratullations for the excelent work!
por Nicole M•
Professor was very engaging and made the different assignments interesting. I liked how he incorporated real-life (current pandemic) into course, but would have liked more relevant and up-to-date information added. The social world moves so fast, so feel like something like this course needs to be updated quite frequently, which I understand would be a challenge.
por Aditya G•
Marketing in a digital world went quite amazing. So many concepts expalined in an intresting manner by taking examples that did out of the box. Research papers are discussed that gave intresting insights.
I woud recommend this course for people who are looking to purse their learning in Digital Marketing, Illinois University is a very good option to proceed with.