Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Jeanine D•
Mar 23, 2017
Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.
por Marie D•
Feb 02, 2019
I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.
por Miguel A•
Mar 29, 2019
I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.
Dec 11, 2018
Ok,not what I expected.
por Ivan T•
Oct 10, 2016
Empty of content
por Elena G•
May 09, 2018
Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!
por Claudia E R B•
Nov 01, 2016
Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.
Jan 12, 2018
I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.
por gaston v•
Aug 20, 2017
The quality is good but the scope is not.
It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.
The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.
por Aniqa A•
Aug 06, 2019
I was informed that I will be able to complete the course in 180 days from the starting date. According to this, I should still be able to complete the course. Why was I locked out of the course? Please respond back on this asap.
Jun 30, 2016
This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.
On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.
por Arlene K•
Jun 29, 2016
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.
por Davide M•
Dec 15, 2018
I think the subject of the lesso are in some case to old. It could be a good idea to update it
por Leopoldine L•
Dec 12, 2018
Very basic course with very dated material (mostly 20019 to 2011).
por Rahul K•
Oct 25, 2017
Needs to be updated with more recent case studies, and more technical in nature. The 4ps can be condensed down to a single week.
por Danielle M•
Apr 18, 2018
Outdated and irrelevant.
por Luis A F L•
Mar 17, 2016
Hated the course and the content. I truly regret investing my money on this course.
por Rene B•
Dec 24, 2015
IMHO a very superficial course.
Lots of outdated material (user-generated content was a big thing 5 to 10 years ago, not anymore). Lacked going in depth.
It discouraged me from pursuing the rest of the specialisation.
por Kumar A•
May 03, 2016
por Emiliano I V•
Apr 22, 2017
I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.
por Ashley N M•
Jul 11, 2016
Paid for the course and never took it. Terrible professor teaching the course, the format was poorly put together, and just wasn't overall a very good course.
por Alexandra A•
Mar 21, 2017
Really poor approach to grade this course. Regardless of the effort put in on assignments, peer reviews are inconsistent, unguided and poor as a result, bringing down the final grade one is likely to obtain on a course. There is also a limited course support from the staff and no feedback in general for any of the issues raise. Personally I would not recommend
por Anne C Z•
Sep 04, 2016
não tem tradução das páginas para os idiomas que dizem oferecer o curso.
por Vinicius D S B•
Sep 03, 2016
So academic... Interview with students has no value and no point.
por Aleksandra S•
May 22, 2016
I can't start this course