Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Lamhot S•
Mar 09, 2020
I love this course. The structure of the module and how it considers the digital environment in crafting our marketing strategy. How the modules delivered with reading material, video, use cases, feedback from peer, quiz for module review, really help me to understand all the modules well.
por Juhana P•
Aug 07, 2016
The content of the course is very good. What I would improve are the Quizes; I'd concentrate more on key stuff, not include any questions concerning irrelevant details. Some of the assignment questions were also a bit unclear and the rating scales did not make sense at times.
por Maria D•
Apr 09, 2018
I like the course and is very helpful, but I got a little disappointed when I realized it an old course (2013-2015), digital marketing change constantly and I think the course needs a refresh of ideas. But in my personal opinion i liked the course and I enjoyed it a lot
por Benjamin A A•
Oct 19, 2018
This course is just too interesting. I'm glad I took this course. It has exposed me to the changes taking place in the digital world as regards marketing. I recommend that everyone aspiring to be a professional in the marketing environment endeavor to take this course.
por Sree A•
Jul 24, 2018
This was a great course as it covers the important aspects of marketing and how these ideas have been used in well established brands that we see everyday in life. The videos and tasks really helped to know topics thorough as they are all based on real life examples.
por Naman A•
Oct 18, 2018
I find this course pretty exciting and interested for the beginners as everything is new for them in the field of digital marketing but this course provide a base standard for you on digital marketing and the case studies in this course are fantastic and engaging.
por José R H P•
Feb 08, 2019
While there's some interesting information, and the presentation is excellent, a lot of the information presented is already old. Four years is a lot in the digital age, and there's some interesting developments in some areas that should be mentioned, but aren't.
por Tom L•
Mar 03, 2019
The course was helpful, it provided a general view on how marketing change in digital world. Thanks professor for providing new concepts, ideas, stories & academic insights. I really appreciated what you & the whole team's effort in making such useful course.
por Jill E•
Jun 05, 2018
This was a good course, however it was created in 2014 and as it is now 2018 I am not sure some of the 'hot topics' like Pay What You Want strategy, etc are completely current. Through Coursera itself I found it absolutely impossible to get technical help.
por Marcie Z B•
Jun 08, 2016
They need to re-write the RedLaser module since RedLaser is no longer a thing. That was SO CONFUSING to figure out that I was very last-minute with that assignment; I had to go to Walmart to do it properly because it was still open that late Sunday night.
por Beatrix G•
Sep 21, 2019
I gain some insight related to how marketing works, however, I can't imply all the things I have learned from this course but it's still good for people who want to learn how pricing, designing a brand, marketing affect their marketing effectivity.
por Fausto S A B•
Jan 26, 2017
Useful information for an introductory course to Digital Marketing. Study cases are interesting and engaging! Some topics are more related to IT than marketing itself. Would be great to update some of the reading resources since they are from 2012.
por Adrienne M•
Jun 08, 2018
This was helpful for thinking about new pieces of marketing, especially with some of the case studies and discussions. The 3-D Printer conversation felt a bit forced. I wish it was replaced with something more relevant to common marketing tactics.
por Rex C D•
Aug 09, 2016
Interesting introduction to the topic, but some of the material is obsolete (for example, the web pricing module). Perhaps that can't be entirely avoided in the rapidly changing world of digital marketing, but it was a bit of a disappointment.
por Norman C•
Feb 20, 2017
This was a good course,Professor Erik did a great job of using relevant case material to highlight course objectives. This was my first coursera course that I signed up for and completed. Great way to be "introduced" into the MOOC program.
por Shummy H•
Mar 19, 2018
While the course was very interesting and structured. However, the additional reading materials content was huge. It would have been very helpful if notes were available if anybody is interested in learning about the topic in more detail.
por Harshita D•
Dec 06, 2016
While thanking Prof. Aric and my peers for a good experience on the course, I must say that this has been a great learning opportunity and I am looking forward to sign up for the next course and onward until I complete the specialization.
por Heinz D•
May 24, 2019
This course provides a quick overview. The lecturer is very pleasant, speaks clearly and gives very good and easy to understand explanations. The material used could be updated sooner or later, as digital marketing shows quick progress.
por Rounak G•
Feb 03, 2016
Enjoyed the course, especially the awesome research work by other professors.
However, was expecting a more content heavy course, which is a part of the full specialization, kinda unaffordable for me :(
Anyways, great course, loved it! :)
por Brittany S•
Oct 02, 2016
This course was a very informative intro not only to digital marketing, but also to marketing as a whole for those who may not be ass familiar with the basics of marketing. I'm looking forward to taking the rest of the specialization.
por Rishabh D•
Apr 05, 2020
Would recommend this if you are looking for the beginners who want to learn the fundamentals of marketing, the 4 P's and how digital tool is making an impact on these 4 P's. Interesting and updated case studies to try your hands on..
por Pranita S•
Jan 04, 2016
Thank you Aric and his team for giving us such an opportunity to learn about digital marketing.I am very much happy to say that i enjoyed your lectures very much and it has definitely changed the way i used to think about marketing.
por Brian S•
Sep 03, 2017
The material is very well done. Aric is great presenter.
The grading is horrendous. Assigning point values for answers based entirely in subjective thought ("would you be likely to use this price scanning app?") is completely insane.
por Erin P•
Jun 19, 2018
Enjoyed this course. Great concepts but the case studies are quite out of date as is some of the ways technology is used. If you are keen on starting a career or specialisation in Digital Marketing this is a good jumping off point
por Jane M T•
Mar 22, 2016
Love the practical recommendations given by the professor and the course basing itself on research and case studies instead of 1 textbook. However, the professor's nonverbal communication (palms down) can be a tad unpleasant.