This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por vishnu s•
por Tejas D•
por Teresa L•
I liked that there were many practical exercises and it was talked about many crazy new technologies.
Still, I feel that there was a lot of subtle publicity throughout the course and sometimes the focus was more on the promoting a brand than the lesson and knowledge itself (ex. 3dhubs, the professors lab, Daqri, ....).
I understand that to understand better, we need examples, but I wonder if it could maybe be done in a different way.
Nevertheless, I learned a lot.Thanks a lot for all the lessons!
Before starting the Marketing in a Digital World, I read the comments and were really disappointed to see that the course is outdated and boring. However, I am sure a lot of stuff has been upgraded.
Reasons you should take this course:
1.It actually analyzes the market of the future.
2.Assignments given are really important.
3.All the given advices are interesting are helpful.
4.You will have an opportunity to learn basic marketing theory.
I had marketing class at my University, but this one is much more modern and interesting. Thanks to the instructors!:))
por GURJODH S•
This course can helped me to learn all about marketing in a digital world . This experience is helped me for my whole life. And the other the certificate of that course is beneficial for me in future
por Sonali S•
por Eva B•
The course was informative and engaging. However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course. Many people ignored the grading criteria and gave me a lower score than was warranted, despite having answered the question(s) fully, referencing lecture material and even including additional information sources (all of which was referenced with links). I know that I am not alone in this experience, as these types of comments come up frequently in the forum posts. Since there is no recourse for a poor grade other than to resubmit an exercise to a new cohort of peers and hope that they are more fairly critiqued, this grading process puts students at the mercy of peers who either do not understand or do not care about the instructions for grading each other's work.
por Sophia D•
The learning material is quite good and I can genuinely say that I learned new things. However, I was disappointed by the peer rated assignments. It seemed that the majority of them were either plagiarized or spam. It made me think that Coursera should find ways to ensure that "real" people send in assignments. It was really disappointing to have to grade assignments and most of them to be copied + pasted or spammy. I was also disappointed by how I was graded by someone who clearly had a troll sort of account. They graded my responses as "insufficient" when I had clearly taken the effort to actually write something. This didn't affect in any way my grades or me finishing the course, but it still bugged me that the peer graded reviews were so... poorly executed.
por ROBERT C M•
I was expecting more emphasis on marketing in a digital world in regards to what are some of the trends in digital marketing and felt too much time was devoted to 3-D printing and Local Motors. Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing. How to use digital media in B2B businesses and its impact.
por Francesco R•
Good material so far, but full of trashy people who take it for free due to agreements between Coursera and their universities, write "success" as the complete answer to why a company is successful, giving each other great grades for the oh-so amazing effort, while giving you 0 when you actually spent 2 hours or more answering the same question, relying on good sources and proving each and every point. Great, right? Coursera, decide whether it's better to keep more paying customers who are actually here to learn or if you should give away certificates to people who will make their values sink, considering how they DO NOT study a single damned thing, yet they get the same certificate with even better grades. I'm going to contact their help desk, maybe they will actually do something about one of these amazing learners who rated each answer I wrote 0 out of 3 with a picture on his profile. I took screenshots proving my point, hopefully they will do something about this guy.
por Ayush S•
worst course i have ever seen.
por Danielle M•
Outdated and irrelevant.
por Aditya T•
por Rishikesh B•
I will distribute my review in terms of 'Glows' and 'Grows'. Glows being the areas that amazed me. And Grows being the areas that I think need improvement.
1. The assignments are so thought provoking. I have literally enjoyed spending hours doing research for my answers. My suggestions to all my peers who will be taking this course; please do the case studies sincerely. You will get to learn a lot.
2. The arenas related to digital markets influence on the traditional ways and concepts of marketing has been beautifully explored. My suggestions to all my peers who will be taking this course; This course is not just about learning these new concepts. It's equally important to learn how to learn. What I mean by the same is, the new concepts that this course will introduce you to like PWYW, 3D Printing and it's implication on market, e-commerce in case of heavy-engineering goods like Tesla's cars, are just the facade of the whole universe of digital market. Your takeaway should be the ways in which you can keep learning about a lot more of these new concepts and how to prepare a case study of your own.
1. Please make the research papers (HBR) available on a drive or something like that. Not all of us can afford a HBR subscription and we very often run out of the limit capped on registered accounts. The mandatory reading articles if provided as an attachment can help us explore some other articles using our access to other 4 free articles.
All the best to Prof. Rindfleisch, Gies College of Business and Coursera.
por Rosalie L•
Excellent course with a brilliant instructor!
It is my first time taking a Marketing course, and I must say, Aric Rindfleisch never failed my expectations.
He is very well-versed in this subject. The topics he discussed and the examples he gave are very relevant, timely and thought-provoking. He captures the student's interest by sharing his own experiences related to the subject.
The course perfectly combines theories, lectures, video presentations and practical applications. Although I spend a lot of time reading and researching for the assigned case studies and exercises, it helped me gain a deeper understanding of the topic. I learned a lot, and I find it very engaging!
The peer grading portion of the course is a perfect way to hear your classmates thoughts and feedbacks as well as have some interactions with them through the discussion rooms for each case studies.
I can confidently say that I finished this course with flying colors! I highly recommended this course to everyone. It's worth your time and effort.
por Mohammad H•
Greatly enjoyed this course.
-Basic concepts used as a framework for discussion (e.g. 4Ps)
-Technical innovations to incorporate (such as 3D printing, augmented reality)
-Trends that businesses need to keep an eye on (customer co-creation, managing negative brand image, a shift in the balance of power towards the individual, the customer) and a lot more.
I loved the hands on case studies, the supplemental readings and the discussion boards where I could see different perspectives from different parts of the world. Professor Aric has a pleasant and clear presentation style, and the learning seemed pretty effortless to me as I just worked through the material as presented.
Very glad I took this course, and moving on to the other courses in this specialization (and others, too).
The Coursera platform gives me an opportunity for flexible skill development, which is very precious to me.
por TLEULIN D•
This is the first time I took such courses. I work in sales and it was very interesting for me to take this course. Special thanks to my teacher Arik Rindflisch for his lessons. Everything was very clear and accessible. I am not a native English speaker, it was important for me to grasp the meaning of the course. I am grateful to everyone who created this opportunity! To all those who are connected https://www.coursera.org/
Я впервые проходил подобные курсы. Я работаю в продажах и мне было очень интересно проходить этот курс. Особая благодарность моему преподавателю Арик Риндфлиш за его уроки. Все было очень понятно и доступно. Я не являюсь носителем английского языка, для меня важно было уловить смысл курса. Я благодарен всем кто создал подобную возможность! Всем тем кто связан https://www.coursera.org/
por Jeff W•
I enjoyed this course, the lectures were densely packed with information and the exercises were interesting. I also enjoyed the consistency of the course, it remained at a steady pace of triples – three key points, three questions, etc..
I finished this course in 6 days during my week off, and I have to admit, it is not recommendable to complete it in such a short period. The material is very engaging if you are interested in the subject and trying to truely learn the content while simultaneously plowing through the modules with such haste, makes the experience much less enjoyable. Nevertheless, I am looking forward to completing the rest of the course series at a later date in time.
por Akshita G•
This course taught me about various marketing strategies that company use or apply in their companies.This course all provide deep knowledge and understanding about the marketing tactics in digital world. How companies promote their product? How they place their product in the market?How they decide the price of the product ? Their are various strategies that learned from this course. I got a deep understanding about Customer co- creation strategies,User generated content,New retail, Self manufacturing,Pay what you want strategy of panera bread, Freemium pricing strategy, Sharing economy etc. So this course is really helpful for mr in understanding marketing in a better manner.
por Caren C V•
Me ha gustado mucho cómo se ha tratado el curso, os estoy muy agradecida y sí me gustaría seguir aprendiendo con vosotros es un honor haber estudiado con vosotros, y ya me inscribiré a algún curso más siempre que podáis apoyarme como esta vez con una beca total, por lo menos hasta que pueda empezara a obtener ingresos de lo aprendido.
I really liked how the course was treated, I am very grateful to you and yes I would like to continue learning with you, it is an honor to have studied with you, and I will already enroll in one more course as long as you can support me like this time with a full scholarship , at least until you can begin to earn income from what you have learned.
por Veeraiah A R•
A scientifically structured and comprehensive yet very simply presented course for all who lives in this digital era. Prof. Aric Rindfleisch has enlightened me in every aspects of this course. I learned the relativity, impacts and how the digital tools are re-defining the roles of 4Ps in the marketing mix. For me it was a fascinating experience of four weeks. My heartiest gratitude to the amazing lecturer Aric, University of Illinois and Coursera for bringing changes into my life, because this course motivated me to start learn. I also thank Orel Corporation (Sri Lanka) for granting me this opportunity to learn in Coursera Platform.
por Tristen B•
I truly enjoyed learning in this course. It is well put-together, delivers important content, and keeps the student engaged. I like that there are short practice quizzes throughout each module to help remind us about the key points. The case studies are interesting and the assignments relevant. Thank you. I would absolutely take another course by this professor.
P.S. - Can you please share this engaging format with the instructors of the Instructional Design Course, as ironically, I had a very hard time staying engaged with this class due to the monotony and the fact that each instructor read every Powerpoint. Thank you.
por Hainuo C•
Excellent course and I really like it! I'm always thinking taking marketing course in the university, and I'm more determined about it after taking this course. The professor not only teaches basic concept of traditional marketing and digital marketing, but also brings up the conclusion from professional researches to provide students with practical suggestions. Besides, the professor conducts interviews at the UIUC campus and introduce real world example for students to discuss after each session as well. I feel very engaged and learned a a lot from both the video course and peer grading assessment.
por Emmanuelle L•
It was the first I took and it was a great refresher for Marketing graduates who don't really practice this as much anymore. This course really helped me remember important and useful terms which I don't use as much in my industry or type of work. The case studies were also interesting as it widened my knowledge on brands I am not that familiar with since we don't have them here in my country. The introduction to marketing in the digital world was also very clear. Highly recommended for marketing practitioners who need to widen their knowledge about digital to prepare and cope up with the changes.
por Jessica P•
Content is relatively great and appropriate. it significantly contributed to my basic understanding and comprehension about marketing and its applications. The peer graded assignments also gave an opportunity for me to learn from other student's perspective on the case studies given per module. Some of the marketing mix examples are even part of our day to day life that we don't realize yet on a deeper manner until learning from this course. All the learnings from this course will be significantly applicable to my current job and future activities for personal growth.