Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jun 24, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por Shruti A•
Aug 01, 2020
I have learned about different strategies through this course which are taken up by different companies across the globe in order to boom their sales through marketing. Most importantly digital marketing is replacing field marketing these days so it is necessary to learn such skills.
por Sameer K•
Jun 25, 2020
I would recommend everyone to take this course. Professor Aric Rindfleish is a marketing genius. He can explain anything in the easiest manner. The assignment are the best part about this course. If you do them seriously with dedication, it can teach anyone the modern day marketing
por Iti S•
May 05, 2020
It was a detailed course with interesting projects to work on which not only enhances knowledge but it also gives a practical approach to the thinking, its peer graded assignments helped me in learning with others and to think in a manner that could get accepted by others as well.
por Renata P•
Jun 12, 2017
I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.
por Davy C•
Jun 09, 2017
Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.
It has changed my view of marketing and give me tools for my job !
Thanks to the team and the other students of the session with their comments.
por ANDREA A•
Jul 30, 2016
Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.
por Paul M•
May 13, 2020
Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.
The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.
por Jovita S•
Apr 30, 2020
As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"
This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.
por Natalia B•
Apr 11, 2020
Professor Aric Rindfleisch has a thorough understanding of the marketing. He conveys knowledge in an interesting and understandable way. I received helpful instructions on how to use the digital tools in marketing. I will definitely use the acquired knowledge. Thanks a lot!!!
por Lyona G•
Aug 03, 2020
Thank you for the course! All of the lesson making me understand how crucial digital environment moulding the marketing aspect. It is great to more understand the digital marketing should work. All of the explanations is comprehensible and straight-forward to real-life cases.
por Johan P•
Jun 01, 2020
This is indeed an elaborate and useful course and helped me gain deeper insights into the concept of digital marketing. The instructor brings in props and even tries out some of the case study products which is pretty cool and makes the studying process even more interesting
por Bindu B R•
Jun 05, 2020
This course enhanced my knowledge on marketing in digital world, short videos, and quiz on every video to test was good, case studies and live interviews were interesting, it was quite an easy course with lot of engaging activities, i will recommend certainly to my friends
por Ajeet M•
Apr 02, 2020
I was in the middle of marketing management by Philip Kotler, and I picked up this course. This course is easy to apprehend and it changed my perception. After completing the course, I realized that I can pursue the digital marketing course and read the book, simultaneously.
por Rishikesh B T•
May 28, 2020
Amazing course! Very well-paced, intuitive, easy-to-understand, with exciting case studies that involved application of the concepts taught. Moreover, Professor Rindfleisch is brilliant in his teaching methodology, making you want to learn more and more! A great experience!
por Albert K•
Apr 15, 2018
The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch - all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !
por Elsa V•
Jul 17, 2020
Every topic is delivered concisely, clearly, and easily understood. The examples and cases provided are very relevant. Make lessons easier to understand and apply in analyzing each case. Each case makes me able to think critically to make solutions according to the theory.
por Ashna S N•
May 26, 2020
Even though I'm a marketing student, all the concepts in the course were new and informative. Prof. Aric did a GREAT job explaining all the concepts and making it fun to learn by giving so many good examples. Really enjoyed the course. 10/10 would recommend this course! :)
por Jiawen C•
Sep 10, 2019
This course is very systematic and easy to understand with good pratices. But one thing I think can be improved is that this courses is a bit old and the materials are kinda old too, they are like from before 2008 and even 2001. It would be better to update some materials.
por Marc T R T•
Mar 22, 2020
This is my first ever online course in my whole life, and I must say, EACH SECOND I'VE TAKEN THIS COURSE WAS DEFINITLY WORTH IT! Thank you Coursera! Thank you U of I! And most of all, thank you to one of the best lecturers - Professor Aric Rindfleisch! Defintely THE BEST!
por D. N T•
Aug 04, 2019
Was a super interesting course accompanied with articles and videos. I highly suggest this to anyone who is willing to give up 1-2 hours, 3-5 days a week to keep their brain a bit active and learn something new. Was definitely worth it! Interesting subject matters too!
por Fábio I S d L•
Sep 09, 2016
Muito bom. Recomendo para todo profissional que deseja atuar no mundo do marketing. Este curso ajuda a entender como as ferramentas digitais estão mudando os conceitos chave do marketing, bem como ditando novas regras na troca de experiência entre empresas e consumidores.
por Natalia A T M•
Jul 29, 2020
No sabía nada de Marketing, y en este curso no solo conocí las 4Ps del Marketing Mix, sino como aplicarlas en el entorno digital, nuevas tecnologías emergentes y hacer el análisis de casos de éxito o falla de empresas reales famosas como Gopro. Un curso 100% Recomendado.
por Andrew A K•
Jul 19, 2020
Wonderful course on Marketing in the Digital World. I enjoyed the journey and loved doing insightful case studies. The trainer was very elaborate in explaining the concepts and i thoroughly enjoyed doing the course. i sincerely recommend this course to the professionals.
por Vinayak M•
May 31, 2020
The course was very informative and helpful. Gained a lot of information about different companies and their strategies. It was really worth it. This course is really good. I suggest everyone to do this course to gain not just theoretical but practical knowledge as well.
por Jayesh L•
Aug 07, 2020
This was no doubt the best course I have ever done in my life. Thank you very much to Aric Rindfleisch Sir for his great and excellent teaching. He taught so good that too online, it is remarkable. I have acquired much knowledge on digital marketing. Thank you very much