I found it to be a very basic course, instead of being offered as a separate course this could actually be covered in one module as part of the advanced level. Also, some of the case studies are outdated as i could see the course was developed in 2014. given that its a digital marketing related course, it becomes all the more important to have more recent and relevant case studies for this course.

The professor is excellent and presentation materials are very good. I gave only three stars because much of the course content is outdated by over 5 years and in some cases over 10 years!. This is unacceptable in a digital marketing college level course because the technology evolution cycle is getting shorter with each passing year and some of the case study examples are now obsolete.

I feel the peer-review process is flawed in that the standard for grading fluctuates greatly between users. Also the premise of beginners grading the work of other beginners seems odd to me. I realize the Prof. and his TA's are busy and we are lowly online learners, but perhaps you could find industry mentors willing to devote time to grading, so some real insight could be gained.

I found the information dated and the exercises applied to digital marketing as a consumer first and foremeost secondarily as a B2C marketer. A B2B exercise would have been valuable as well because the markets act so different. Some of the exercises were not remotely useful. I did enjoy the Radiohead, Threadless, and Thingiverse exercises and learn from them.

I thought the course was illuminating and a great start to the specialization. I had me thinking and discussing what I learned. Professor Aric could use a little more energy as he had a very scripted feel to the lecture videos which almost felt like he was reading from the marketing dictionary. However, he was very thorough and informative.

It is a good and easy-to-follow course, the examples are fun, but they are very outdated, which is why the credibility of the course is questionable. I wouldn't spend the money on a certificate, if it does not teach what to do now. It helps understand the marketing techniques used already better but there is little new to be learned.

Some of the examples used and the assignments given were quite old dated that no longer exist. Also, some of them were region specific tasks. This is a global course site and hence course structure should be such that every region could easily access the information and can contribute well in the assignments.

Good course. Not very comprehensive in topics covered, but that would be expected in online course.

Would've liked to see more examples of how various industries implemented some of the digital tools related to the 4Ps, in the different modules (through real interviews with industry marketing executives)

It is a good introductory course to digital marketing. Only that there ought to be more concepts and more academic rigour than just asking us "What is your 'feeling' about 3D printing?" It is a academic course, not some walk on a park. (But perhaps, other digital marketing courses will fill those gaps.)

i took the course when the pricing structure was different and we had to pay per course. That model was very expensive and the content offered in the course in that amount was not worth the price i paid. now, since we are paying monthly and can complete as fast as possible, i think it would be worth it.

The course is great, but the material is a bit outdated for 2018. Although the digital age is moving very fast and it is not easy to keep up. It feels that some more current up to date information is lacking. Overall a great course to start you first steps in the Digital world.

Very good learning and very nice explanation. Just that the material is very outdated. You really need to revamp and update the course curriculum. As a Digital Marketing Manager, I had come across multiple tactics and opportunities that we had exploited at least 3-4 years ago.

The course talks only about how digital marketing can supplement the normal marketing, and only talks about the physical products.

It would be very helpful to learn how to market services and online products [think of a new social platform or someone starting an SEO firm].

Videos rather slow and don't keep you focus. Voice of the professor is rather low key and slow. Hard to pay attention at times. Even though there are examples, it should be more interactive with other videos rather than links of text.

It was a good course, but felt short of my expectations due to too many case studies with excessive details without giving you a proper framework to learn to think 'digital', what I meant is that I felt I was learning from anecdotes.

This is a valuable course which tells you new innovative concepts about digital marketing, but I think many ideas introduced here are going to work for large businesses. so as a small business owner this course is not perfect for me.

In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.

Some good case studies and interesting content, but it's a 50,000 foot view of marketing. I was seeking a more technical and channel specific insights. This is much more conceptual and high level, so it was less useful for me.

This course would be more helpful if the content was updated. We are reviewing case studies and articles that are 3-4 years old. Updated, more relevant content would take this course from ok to great.

Too basic, lack of academic insights, too much simplification of the concepts.

Suitable and for sure insightful for participants without any business background whatsoever, but not for others.

Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.

It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.

Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.

This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.

The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.