Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por NEHA M•
Sep 18, 2019
Great course for people looking to know more about new digital tools and their uses in Marketing! Just to clarify, this course is different from Digital Marketing.
por Andrea I A•
Sep 23, 2019
por Beatrix G•
Sep 21, 2019
I gain some insight related to how marketing works, however, I can't imply all the things I have learned from this course but it's still good for people who want to learn how pricing, designing a brand, marketing affect their marketing effectivity.
por Nicolay K•
Sep 24, 2019
Very well structured course, fulfilled my expectations to present current topics in digital marketing and the 4Ps without covering too much or too little, with lots of good readings and activities. Professor Aric is very authentic and I was glad he included scientific research topics into the course (his own and those of others as well). However, I was not very excited watching the on-campus interviews with marketing students, in my opinion these do not contribute to the teaching.
por Darwin H A A•
Sep 24, 2019
un curso muy practico y util para mi vida laboral y personal.
por Circe G•
Sep 27, 2019
Great course to understand how digital tools have impacted the 4 Mktg P's through an overall perspective.
por Ashish M•
Sep 26, 2019
This course help me to know the basics of Marketing and some case studies.
por Julio C P•
Sep 30, 2019
Muito bom !!!!!!!!!!!!!!!!!!!!!!!!
por Calvin C•
Oct 24, 2019
I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable
por Valentine M•
Nov 04, 2019
I really enjoyed this course! It's a pretty good introductory class to the specialization, and I learned quite a lot already.
por Satyukov S R•
Nov 12, 2019
For beginners, an incredible discussion of the topic. Briefly and clearly!
One has only to update some tasks, as the information is outdated.
por Julia W•
Nov 14, 2019
Very good course with a lot of cases and insights. The informations were very easily given – I like, that the key aspects were repeated a few times in every part of the course. The only thing I would improve is the timeliness of the articles and external materials used. Some of them were from the 2012 for example and in such a rapidly changing industry as digital marketing, more up-to-date materials would be more valuable. But in general – the course was very valuable for me and and I will be pleased to reach for more courses in this specialization.
por Aleksandra P•
Jan 23, 2019
The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations
por Cássia R A M•
Mar 31, 2019
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
por Shaun M•
Mar 17, 2019
Good content, just a bit outdated.
por Ricardo V•
Mar 12, 2016
Videos rather slow and don't keep you focus. Voice of the professor is rather low key and slow. Hard to pay attention at times. Even though there are examples, it should be more interactive with other videos rather than links of text.
por Heather P•
Feb 23, 2016
This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.
por Satyam K•
Sep 09, 2017
i took the course when the pricing structure was different and we had to pay per course. That model was very expensive and the content offered in the course in that amount was not worth the price i paid. now, since we are paying monthly and can complete as fast as possible, i think it would be worth it.
por Eva B•
Oct 25, 2016
The course was informative and engaging. However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course. Many people ignored the grading criteria and gave me a lower score than was warranted, despite having answered the question(s) fully, referencing lecture material and even including additional information sources (all of which was referenced with links). I know that I am not alone in this experience, as these types of comments come up frequently in the forum posts. Since there is no recourse for a poor grade other than to resubmit an exercise to a new cohort of peers and hope that they are more fairly critiqued, this grading process puts students at the mercy of peers who either do not understand or do not care about the instructions for grading each other's work.
por Darrick W•
Jan 10, 2016
por Lavinia B•
Oct 05, 2015
May be too wide in terms of issues
por Deleted A•
Feb 22, 2018
Peer to peer grading is ridiculous as you are trusting random people to grade your assignments
por Cameron M•
Dec 16, 2016
The professor is excellent and presentation materials are very good. I gave only three stars because much of the course content is outdated by over 5 years and in some cases over 10 years!. This is unacceptable in a digital marketing college level course because the technology evolution cycle is getting shorter with each passing year and some of the case study examples are now obsolete.
por Albert I L•
Apr 24, 2018
Good course, but NO Statement of Accomplishment certificate
Jan 06, 2017
The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.