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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

14,850 classificações
4,810 avaliações

Sobre o curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações

23 de Jun de 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

8 de Out de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1451 — 1475 de 4,700 Avaliações para o Marketing no Universo Digital

por Anishya C P

29 de Jul de 2020

This course was really helpful and gave a clear insight about many digital and marketing statergies

por A B

11 de Jun de 2020

The content was so helpful and useful different skills I have learnt we help my dream to come true.

por Miranda C

5 de Jun de 2020

It´s a very good course, it's simple to understand even if you don´t know anything about marketing!

por Ajay R

8 de Out de 2019

Very nice course with lots of exercises to do. I recommend this course to all marketing enthusiast.

por Priscilla C F

26 de Set de 2017

Great course! Simple, direct, practical. Great for aligning expectations, and knowing key concepts.

por Jeonghwan J

30 de Mar de 2016

Good understanding digital marketing world with principle of marketing and examples with real world

por Mohamed A F

13 de Ago de 2015

Thanks for everyone worked on allowing this valuable course, and special thanks for Professor Aric.

por Josanne G

13 de Mar de 2021

Best instructor so far. Very clear, concise and entertaining. I enjoyed this one and learnt a lot.

por Hoa T L

25 de Fev de 2021

Very interesting course, I really enjoyed doing projects and reading relevant articles, thank you.

por KseniaG

15 de Dez de 2020

overall knowledge of digital marketing is well presented. Very clear and understandable. thank you

por Tikaram B

30 de Out de 2020

Was a very good experience in learning and will further want to learn more about the digital world

por Juan M D P

27 de Out de 2020

Excelente curso, es un abrebocas de la manera en que se están modificando el mundo de los negocios

por Sigal M

11 de Out de 2020

I'm so glad I registered for this course!

I learned a lot and plan to take more Marketing courses!

por Dipak R S

14 de Set de 2020

Thank you Mr. Aric Rindfleisch as my teacher. Amazing experience to learn from

por Sijan A

28 de Ago de 2020

Great course ....... Show the changing landscape of business in digital world. Highly recommended

por Neil G D

29 de Jul de 2020

Thecource was very helpful. Content is really good. Very good information to enrich our knowledge.

por Avisha j

17 de Mai de 2020

The lecture and the teachers help to complete this course

I like this app to learn various courses

por Dani R P

4 de Fev de 2020

The course is very easy to digest and the practices really help me understand the theories better!

por Pobitro K M

19 de Nov de 2019

Lots of new to learn from course. This course make me to re-think about marketing in digital word.


11 de Mar de 2018

This course is a great introduction to how the digital world has impacted marketing and consumers.

por Sahil C

18 de Jan de 2018

Beginners course in Digital Marketing, must for anyone who wants to venture into Digital Marketing

por Chetna B

27 de Out de 2017

A very well designed course. I came to know about things that Ive never heard of in my daily life!

por Tony T

23 de Abr de 2017

Great content that is relevant to my work in marketing. I've already used the skills I've learned.

por Hsin Y L

25 de Out de 2016

Some case are good to learn. This course introduce some marketing info and trend in digital world.

por Subir K S

26 de Out de 2015

This is one of the best course for getting deep knowledge of market & studying customers behavior.