Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Apr 03, 2020
The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .
por Stephane L•
Dec 07, 2015
Hands on courses combining short theories and studies overview with practical examples and exercices.
It is a very good introduction of the impact of the digital world on the marketing.
por Gisela S•
Dec 15, 2019
Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.
por sneha s•
Dec 11, 2016
I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.
por Pratik n d•
Aug 27, 2016
This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.
por Moayed A•
Jun 07, 2016
Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.
por Hanifa I•
Feb 25, 2017
some of the material needs update, like the Redlaser case.
otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.
por Brett C M•
Sep 17, 2019
The course is excellent. I gave it 4 stars rather than 5 because in 2019 some of the links no longer work and points of reference are dated. The fundamentals are great. Thank you!
por Helena I C P•
Dec 11, 2016
Excellent course in terms of content, but being evaluated by colleagues is very painful because there are always people too competitive and not at all friendly in the feed-back
por Tushar B•
Aug 08, 2016
Very nicely organised course. With student interviews, and discussions with industry leaders the course provides a very insightful introduction to marketing in the digital world.
por Teresa B•
Nov 02, 2017
Good course with plenty of content to learn and discover. A little harder and more time-consuming to complete than others. Definitely not well built for international students
por Vishal G•
Jun 20, 2017
It is a good learning experience with hands-on exercises. This course provides insight into business & marketing in general. The concept of 4Ps is quite interesting and valuable
por Cristy T•
Jun 15, 2016
This course is great. Very interesting world of digital marketing out there that i wasn't aware existed. Found some new great things in the world thank you so much for sharing!
por Almetwaly A A•
Jan 09, 2020
I think I've gained new information in the transformation from physical to digital era, you will know more on the marketing mix in digital perspective.
I recommend this course
por Umar I•
Sep 22, 2016
I found this course really fascinating. The key concepts, academic insights, exercises and assignments; all contributed towards real world and practical learning experience.
por Raguraman S•
Dec 09, 2016
The course covers the foundation of Marketing in Digital World. However, the course will be better if Mentors get involved more in the case study discussion and peer review
por Raquel L•
Aug 30, 2017
It was great course, full of insights and good content. I just wished it would have been more updated. Overall, it was great starting the Specialization with this course.
por Satyajeet P•
Jan 16, 2018
Professor Aric is quite lucid in explaining the concepts and ideas. This course is really helpful for those looking to build fundamental knowledge of Digital Marketing.
por Daria D•
May 07, 2017
It's a great course with very interesting case studies and inputs, but most of them date of 2007 and I think they might be updated with the new researches of 2015-2017.
por Valerie H•
Jan 20, 2017
I very much enjoyed the course because it is really based on "learning by doing" . I have enjoy the practical cases, although some of them are not applicable in Europe.
por Rebecca R•
Dec 30, 2016
Really good course! I liked the structure, the materials, and most assignments. I felt like I gained valuable knowledge; this is a good introduction to marketing today!
por Calvin C•
Oct 24, 2019
I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable
por John N•
Nov 21, 2016
Very simple. Almost too simple. Fortunately, this seems to be an intro course, as the next courses in the specialization are much more specific with better content.
por Himanshu D•
Sep 08, 2016
Wonderfully designed course. Great insights about co-creation, pwyw and other concepts. Thanks to the instructor for wonderful exercises. They were really relevant.
por NEHA M•
Sep 18, 2019
Great course for people looking to know more about new digital tools and their uses in Marketing! Just to clarify, this course is different from Digital Marketing.
Mar 09, 2016
The content is great and the professor is excelent to engage the audience.
The excercises are focused to the practise of theory presented during the videolectures.