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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

12,544 classificações
4,024 avaliações

Sobre o curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1326 — 1350 de 3,934 Avaliações para o Marketing no Universo Digital

por Ghayas A

Jan 15, 2020

Wonderful experience to take this course, very informative and a great learning process.


Sep 23, 2019

Absolutely helpful.An amazing course which details the changing digital world around us.

por Ahmed S M A

Feb 27, 2018

Aric Rindfleisch, John M. Jones Professor of Marketing Excellent I wish him more success

por Tudor-Constantin N

Aug 18, 2016

From the first video, I found out new informations that will help in my marketer career.

por Amanda I

Jun 18, 2016

Simple to use, great information with both academic and real-life examples to reference.

por Emma H

Oct 01, 2020

Learned a lot from this course, can't wait to begin the next one in the specialization!

por Ammu P

Sep 02, 2020

Excellent course... Loved each session. Achieved a lot of new information. Thank you...

por Abrar A

Aug 13, 2020

Awesome!! I learned so many things that are completely new and applicable to real life.

por Aishverya

Jul 14, 2020


por Marie H S

Jun 06, 2020

Great course, the cases are very interesting. I really enjoyed the 4 weeks of learning.


Jun 01, 2020

Excellent Course!! Very well taught by Professor Aric. Big Big Thanks to him & coursera

por Mahima L

May 18, 2020

A very good course. I have learnt a lot and teaches us that there is more to marketing.

por Manish K M

May 17, 2020


ti is a excellent course content and way of presenting is elegant.

Thank you

por Anuradha G

May 05, 2020

Excellent course material. very good videos and exercises. A good course for beginners.

por pamela v

Oct 26, 2017

Very good, introduction is easy to understand and faithful to the type of work we'll do

por Atul D

May 22, 2017

This is very good course and provides you with details on 4 Ps. Assignments are fun and

por Samapti B

Dec 12, 2016

Good experience. Case assignments were really helpful to understand the concept deeply.

por Ingrid M M

Feb 22, 2016

I was previously employed as a digital marketing specialist, but I still learned a lot.

por Logeswari A M R

Oct 12, 2020

Easily understand what the professor teaching and excellent course. Thank you coursera

por Mrs A S

Sep 01, 2020

Loved the course and learning from the instructor. His way of explaining is very good.

por Gonzalez C A

Aug 25, 2020

Me gusto mucho el curso. Me parece un enfoque muy dinamico de las tradicionales 4 P's.


Aug 01, 2020

It is very informative. Generally I do not write a review but this course made me too.

por Salvatore C

Jun 09, 2020

Interesting and engaging. Prof. Rindfleisch made the lectures and exercises enjoyable.

por Akshay J

Apr 10, 2020

I am totally impressed by teaching and i enjoyed the learning process thank you guys .

por Jobin J J

Dec 11, 2019

Great start for the specialization covering the basic principles of Digital Marketing.