Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por Yogesh H B•
Very Informative course.....
por vishnu s•
por Tejas D•
por Teresa L•
I liked that there were many practical exercises and it was talked about many crazy new technologies.
Still, I feel that there was a lot of subtle publicity throughout the course and sometimes the focus was more on the promoting a brand than the lesson and knowledge itself (ex. 3dhubs, the professors lab, Daqri, ....).
I understand that to understand better, we need examples, but I wonder if it could maybe be done in a different way.
Nevertheless, I learned a lot.Thanks a lot for all the lessons!
Before starting the Marketing in a Digital World, I read the comments and were really disappointed to see that the course is outdated and boring. However, I am sure a lot of stuff has been upgraded.
Reasons you should take this course:
1.It actually analyzes the market of the future.
2.Assignments given are really important.
3.All the given advices are interesting are helpful.
4.You will have an opportunity to learn basic marketing theory.
I had marketing class at my University, but this one is much more modern and interesting. Thanks to the instructors!:))
por GURJODH S•
This course can helped me to learn all about marketing in a digital world . This experience is helped me for my whole life. And the other the certificate of that course is beneficial for me in future
por Hichem B A•
This course is nicely structured, the way of teaching is highly appreciated. If you want to dive into the world of digital marketing then I strongly recommend this one.
por Mangala G m•
It was an amazing insight about digital marketing with quiz , and assignments
por Sonali S•
por Eva B•
The course was informative and engaging. However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course. Many people ignored the grading criteria and gave me a lower score than was warranted, despite having answered the question(s) fully, referencing lecture material and even including additional information sources (all of which was referenced with links). I know that I am not alone in this experience, as these types of comments come up frequently in the forum posts. Since there is no recourse for a poor grade other than to resubmit an exercise to a new cohort of peers and hope that they are more fairly critiqued, this grading process puts students at the mercy of peers who either do not understand or do not care about the instructions for grading each other's work.
por Sophia D•
The learning material is quite good and I can genuinely say that I learned new things. However, I was disappointed by the peer rated assignments. It seemed that the majority of them were either plagiarized or spam. It made me think that Coursera should find ways to ensure that "real" people send in assignments. It was really disappointing to have to grade assignments and most of them to be copied + pasted or spammy. I was also disappointed by how I was graded by someone who clearly had a troll sort of account. They graded my responses as "insufficient" when I had clearly taken the effort to actually write something. This didn't affect in any way my grades or me finishing the course, but it still bugged me that the peer graded reviews were so... poorly executed.
por Robert M•
I was expecting more emphasis on marketing in a digital world in regards to what are some of the trends in digital marketing and felt too much time was devoted to 3-D printing and Local Motors. Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing. How to use digital media in B2B businesses and its impact.
por Francesco R•
Good material so far, but full of trashy people who take it for free due to agreements between Coursera and their universities, write "success" as the complete answer to why a company is successful, giving each other great grades for the oh-so amazing effort, while giving you 0 when you actually spent 2 hours or more answering the same question, relying on good sources and proving each and every point. Great, right? Coursera, decide whether it's better to keep more paying customers who are actually here to learn or if you should give away certificates to people who will make their values sink, considering how they DO NOT study a single damned thing, yet they get the same certificate with even better grades. I'm going to contact their help desk, maybe they will actually do something about one of these amazing learners who rated each answer I wrote 0 out of 3 with a picture on his profile. I took screenshots proving my point, hopefully they will do something about this guy.
por Jithin S•
Had a great expectation on this course. The syllabus seems to be outdated and no more relevant. It's more of theoretical based approach and not much practical. Things like customer co-creation were explained really good. The most distracting and irritating part during the video is the professor trying to keep holding his spectacle.
por Ayush S•
worst course i have ever seen.
por Aditya T•
por Rishikesh B•
I will distribute my review in terms of 'Glows' and 'Grows'. Glows being the areas that amazed me. And Grows being the areas that I think need improvement.
1. The assignments are so thought provoking. I have literally enjoyed spending hours doing research for my answers. My suggestions to all my peers who will be taking this course; please do the case studies sincerely. You will get to learn a lot.
2. The arenas related to digital markets influence on the traditional ways and concepts of marketing has been beautifully explored. My suggestions to all my peers who will be taking this course; This course is not just about learning these new concepts. It's equally important to learn how to learn. What I mean by the same is, the new concepts that this course will introduce you to like PWYW, 3D Printing and it's implication on market, e-commerce in case of heavy-engineering goods like Tesla's cars, are just the facade of the whole universe of digital market. Your takeaway should be the ways in which you can keep learning about a lot more of these new concepts and how to prepare a case study of your own.
1. Please make the research papers (HBR) available on a drive or something like that. Not all of us can afford a HBR subscription and we very often run out of the limit capped on registered accounts. The mandatory reading articles if provided as an attachment can help us explore some other articles using our access to other 4 free articles.
All the best to Prof. Rindfleisch, Gies College of Business and Coursera.
por Kimberly R V•
I truly enjoyed every minute of this course and gained valuable insights about Marketing. I would like to thank Prof. Aric for this brilliant course! The course materials; from the video lectures down to the assignments are interactive, engaging and insightful. I noticed that some of the content has been modified to include recent articles and academic journals to keep up with the changing time -- which is always a good thing for us students. I found all the concepts interesting which encouraged me to take on the honors track resulting to an honors certificate and now I am inspired to finish the entire specialization.
If there was a pain point in the entire learning process, it would be the peer-review process; I didn't have any issues submitting my work for grading and appreciate all of my peers who gave objective reviews, what was off-putting was incidences of plagiarized work which I encountered quite a number of times. I would suggest adding a second layer of filtering, a process that would identify repeat offenders more effectively, eliminating the frequency of such incidences.
Over-all taking this course is truly worthwhile, I highly recommend this course to students whether you're a beginner or someone in need of a refresher course on digital marketing this course is a great starting off point. Finally, I would like to take this opportunity to thank Coursera support team for always addressing my inquiries in a prompt and proactive manner.
All the best to the Coursera community.
por Rosalie L•
Excellent course with a brilliant instructor!
It is my first time taking a Marketing course, and I must say, Aric Rindfleisch never failed my expectations.
He is very well-versed in this subject. The topics he discussed and the examples he gave are very relevant, timely and thought-provoking. He captures the student's interest by sharing his own experiences related to the subject.
The course perfectly combines theories, lectures, video presentations and practical applications. Although I spend a lot of time reading and researching for the assigned case studies and exercises, it helped me gain a deeper understanding of the topic. I learned a lot, and I find it very engaging!
The peer grading portion of the course is a perfect way to hear your classmates thoughts and feedbacks as well as have some interactions with them through the discussion rooms for each case studies.
I can confidently say that I finished this course with flying colors! I highly recommended this course to everyone. It's worth your time and effort.
por Ricardo A C•
Soy de México, trabajo en la industria automotriz en una marca japonesa y siempre me han interesado cursos de este tipo que me aporten en la creacion de estrategias para mi trabajo. Yo soy planeador de producto de vario modelos de dos marcas japonesas de la misma empresa y al ser dueño de diferentes modelos, este curso me ha dado material para desarrollar mis explicaciones y posicionamientos de mejor manera y poder explicar a las agencias de mercadotecnia, a la red de distribuidores, a la alta direccion cual es el posicionamiento, el cliente meta y el caracter de cada uno de mis modelos (sobre todo de los de marca premium) e idear una estrategia nueva de precios para los vehiculos, asi como la opcion de la adopcion de impresiones 3D para accesorios o refacciones.
ecomiendo mucho este curso y más porque veo como se actualiza cada cierto tiempo para mantener su relevancia y ejemplificar con casos recientes su temario.
por Mohammad H•
Greatly enjoyed this course.
-Basic concepts used as a framework for discussion (e.g. 4Ps)
-Technical innovations to incorporate (such as 3D printing, augmented reality)
-Trends that businesses need to keep an eye on (customer co-creation, managing negative brand image, a shift in the balance of power towards the individual, the customer) and a lot more.
I loved the hands on case studies, the supplemental readings and the discussion boards where I could see different perspectives from different parts of the world. Professor Aric has a pleasant and clear presentation style, and the learning seemed pretty effortless to me as I just worked through the material as presented.
Very glad I took this course, and moving on to the other courses in this specialization (and others, too).
The Coursera platform gives me an opportunity for flexible skill development, which is very precious to me.
por TLEULIN D•
This is the first time I took such courses. I work in sales and it was very interesting for me to take this course. Special thanks to my teacher Arik Rindflisch for his lessons. Everything was very clear and accessible. I am not a native English speaker, it was important for me to grasp the meaning of the course. I am grateful to everyone who created this opportunity! To all those who are connected https://www.coursera.org/
Я впервые проходил подобные курсы. Я работаю в продажах и мне было очень интересно проходить этот курс. Особая благодарность моему преподавателю Арик Риндфлиш за его уроки. Все было очень понятно и доступно. Я не являюсь носителем английского языка, для меня важно было уловить смысл курса. Я благодарен всем кто создал подобную возможность! Всем тем кто связан https://www.coursera.org/
por Vivian N•
I think the content and examples of the course are very good. I have fun learning with them and at the same time learn a lot. The flow of lessons is logical, easy to follow. Actually when I started this course I did not expect that much. (I think it s something very basic, because its the first course in the specialization. I like many case studies in the course: LEGO, t-shirt company etc. for the mobile game I suggest the professor to choose a more fun game ;) Just a tiny thing, the Professor speaks quite fast and his accent is quite difficult to hear (my personal opinion). He is so nice, but I sometimes lost tracks of him because of his voice (thanksfully there is the transcript). But all in all, the course is worth my efforts.
por Jeff W•
I enjoyed this course, the lectures were densely packed with information and the exercises were interesting. I also enjoyed the consistency of the course, it remained at a steady pace of triples – three key points, three questions, etc..
I finished this course in 6 days during my week off, and I have to admit, it is not recommendable to complete it in such a short period. The material is very engaging if you are interested in the subject and trying to truely learn the content while simultaneously plowing through the modules with such haste, makes the experience much less enjoyable. Nevertheless, I am looking forward to completing the rest of the course series at a later date in time.
por Akshita G•
This course taught me about various marketing strategies that company use or apply in their companies.This course all provide deep knowledge and understanding about the marketing tactics in digital world. How companies promote their product? How they place their product in the market?How they decide the price of the product ? Their are various strategies that learned from this course. I got a deep understanding about Customer co- creation strategies,User generated content,New retail, Self manufacturing,Pay what you want strategy of panera bread, Freemium pricing strategy, Sharing economy etc. So this course is really helpful for mr in understanding marketing in a better manner.