8 de out de 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
27 de jun de 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Shrinivas G•
28 de mai de 2017
Very good learning and very nice explanation. Just that the material is very outdated. You really need to revamp and update the course curriculum. As a Digital Marketing Manager, I had come across multiple tactics and opportunities that we had exploited at least 3-4 years ago.
por Vaibhav S•
3 de jan de 2018
The course talks only about how digital marketing can supplement the normal marketing, and only talks about the physical products.
It would be very helpful to learn how to market services and online products [think of a new social platform or someone starting an SEO firm].
por Ricardo V•
11 de mar de 2016
Videos rather slow and don't keep you focus. Voice of the professor is rather low key and slow. Hard to pay attention at times. Even though there are examples, it should be more interactive with other videos rather than links of text.
por Jaume A•
18 de jun de 2017
It was a good course, but felt short of my expectations due to too many case studies with excessive details without giving you a proper framework to learn to think 'digital', what I meant is that I felt I was learning from anecdotes.
por Farshad J•
16 de set de 2015
This is a valuable course which tells you new innovative concepts about digital marketing, but I think many ideas introduced here are going to work for large businesses. so as a small business owner this course is not perfect for me.
por Cleber F•
20 de fev de 2017
In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.
por D. M•
4 de mai de 2016
Some good case studies and interesting content, but it's a 50,000 foot view of marketing. I was seeking a more technical and channel specific insights. This is much more conceptual and high level, so it was less useful for me.
por Akshat C•
30 de jun de 2020
I expected it to be related to marketing using social media. However, it is about 3D printers and 4Ps of marketing and how the digital tools are changing them. I strongly think that the course material needs to be updated.
23 de mar de 2020
I enjoyed this course on a high level.
It could use how to examples such as how to set up and run a digital marketing campaign.
Having stated the above, I would take this course again because it was fun.
por André R C•
16 de abr de 2020
Too superficial and students exam method has this great flaw needing others students availablity to evaluate each others. On average it takes 3 days to get submissions evaluated holding you back to move forward.
por Caroline K•
21 de nov de 2017
This course would be more helpful if the content was updated. We are reviewing case studies and articles that are 3-4 years old. Updated, more relevant content would take this course from ok to great.
por Benoit J E A•
22 de dez de 2016
Too basic, lack of academic insights, too much simplification of the concepts.
Suitable and for sure insightful for participants without any business background whatsoever, but not for others.
por Lorenzo M•
9 de dez de 2021
Just basic of marketing, you get introduced on common strategy but are not enough neither to apply on a job. Don't take this course as first, unless you know to buy all the marketing course
por Liu X•
10 de out de 2016
Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.
por Belisa M B•
1 de mai de 2019
It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.
por Jeanine D•
23 de mar de 2017
Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.
por Shandice S•
12 de jun de 2016
This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.
por Ivor C•
3 de fev de 2020
For the course it was easy to understand and clear which worths one more star. But sadly, I had technical problem with changing session and support was not very helpful.
por Cássia R A M•
30 de mar de 2019
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
por Vishal M•
9 de ago de 2016
Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).
6 de jan de 2017
The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.
por Mariam I•
2 de jan de 2016
The professor is a bit monotone, he needs to be more animated. There are too many assignments , not all can be done while living outside the United States.
por Anthony B•
10 de jun de 2019
The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.
por NG W K•
24 de jul de 2016
The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.
por Sibylle G•
20 de fev de 2020
some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.