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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,863 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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4676 - 4700 of 5,306 Reviews for Marketing in a Digital World

By Jon B

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May 24, 2017

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

By Bassam A l ب ا

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Oct 2, 2017

great course i learned a lot of the concept of the digital world and how to engage with the public .

By Jaime R

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Nov 27, 2015

Lacks depth but gives a good overview of the different aspects of Digital transformation. worth doing

By Shreyas D

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Jun 23, 2020

The course was really helpful it was completely different from the rest of digital marketing courses

By Ziaul K

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Dec 21, 2016

Like this coerce but some more topic should be added in first week. this can be cover within 3 days.

By Philip O B

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Dec 18, 2020

THIS COURSE HAS REALLY ENHANCED MY KNOWLEDGE OF THE MARKETING MIX AS DEPLOYED IN THE DIGITAL WORLD

By Deepak B

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May 5, 2020

Nice videos and assignments this is my first time on Digital Marketing and is very helpful for me.

By Olga

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May 14, 2019

Some of the material was outdated, links didn't work. But otherwise, really enjoyed it. Thank you!

By Manuela L

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Apr 18, 2020

Excelent course, You learn a lot information about the NEW marketing , the NEW DIGITAL MARKETING.

By sudeshna b

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Jan 18, 2021

a comprehensive and insightful course . Provides relevant inputs and helps in creative thinking

By Sara E

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Nov 9, 2020

It was an amazing experience, i learned allot of things.

I'm sure that it won't be the last time.

By Carles C

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Feb 7, 2016

It has great content but assignments are promotions... Like, really, shamy promoted assignments.

By Johanna K

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Aug 23, 2020

I liked it in general but didn't like the instructor trying to sell me things. Felt very pushy.

By SUKHVEER K

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Aug 7, 2020

BEST CONCEPUTAL BASED PROGRAM OFFERED BY UNIVERSITY OF ILLONIS.GREAT MENTOR HAVE DEEP KNOWLEDGE

By Mahir H

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Jun 28, 2020

Mr. Aric's way of teaching is really awesome. Learned a lot of marketing stuff from his course!

By Morouge m

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Aug 3, 2018

I am so grateful for the financial aid and the information I earned from this course, Thank you

By Pallvi S

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Nov 1, 2020

Its a good course which is going to help you in enhancing your knowledge of digital marketing.

By Chew L C

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Aug 9, 2020

I have learnt some new concepts to supplement my readings in the traditional marketing course

By Роман М

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Mar 30, 2019

I like this course, but some approaches have transformed yet, and course needs new examples.

By John R P

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Nov 30, 2017

It was a good 101-level course that served as a good reminder of the principles of Marketing.

By PADMAVATHI I

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Jun 21, 2020

it was very interesting ,learned many information about the digital marketing . I Loved it..

By S

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Jun 15, 2020

It was quite impreesive and the content was very good. The host was attractive in his speech

By Yanis L

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Apr 8, 2020

I discovered new concepts in digital marketing and learned the basics of digital marketing.

By Nidal I

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Dec 13, 2018

Great course! Absolutely loved it, and would surely recommend this to my friends and family!

By Rahul M

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Oct 2, 2016

Very helpful for people who want to learn the usefulness and concepts of digital marketing.