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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

16,457 classificações

Sobre o curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


27 de jun de 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



8 de out de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4676 — 4700 de 5,233 Avaliações para o Marketing no Universo Digital

por Daniel P B

20 de abr de 2020

Loved the course and the instructor, but the peer grading system needs work.

por LaKeisha W

28 de out de 2017

This was a great refresher on the marketing four "P"s but in an updated way.

por Musa J

6 de jan de 2017

It was good., O learnt a lot from this course but it need to be up to dated.

por Ahad

20 de jun de 2021

overall the course was helpful but i wish there were more reading materials


13 de mai de 2020

I enjoyed the course and I was able to learn a lot of interesting concepts.

por Sahil s

5 de mai de 2020

Good course, but expected more ready to use applications, than just theory.

por Katherine M

22 de mar de 2020

Thorough introduction to marketing concepts! Lots of great concepts shared!

por Gourav P

10 de mar de 2016

This course have helped me to learn the marketing mix in digital landscape.

por vanshika k

3 de set de 2020

the course was good, lot of information is provided. it was worth to do it

por Ashish M

26 de set de 2019

This course help me to know the basics of Marketing and some case studies.

por asmi k

17 de ago de 2016

Excellent format of online education. Participative and top graded content

por Sahil D

4 de ago de 2020

Excellent course for knowing digital marketing and getting business ideas

por Sumit M

20 de abr de 2020

great course to start with to introducing our self with the digital world

por Carlos E L D

23 de mai de 2018

Great introduction to marketing and its application in the Digital World.

por lupu f m

26 de fev de 2016

Good class, with interesting points ans assignments and very god teacher

por sridevi k

20 de jul de 2020

good opportunity to know about marketing concepts in digital prospective


7 de ago de 2020

Content of this course is good with lots of case studies and resources.

por Moustafa m s

14 de mai de 2020

so good i have learned a lot a bout marketing which i am so interest in

por sushmita s

10 de jul de 2019

helpful and beneficial if you want to start learning digital marketing.

por Angel A A D

25 de nov de 2015

the basics for understanding the analytics of digital data, great value

por Anouk P

12 de jan de 2021

I really enjoyed the course. Very interesting and I liked the examples


26 de set de 2020

The course was awesome and i learned more about the digital marketing.

por Ahmed K H

14 de set de 2020

i liked this course it's very simple and purpose a lot of tools to use

por GA3

13 de dez de 2016

Very Useful, Interesting, Many thing new to learn, Highly recommended.

por Joo-Ang R

14 de nov de 2016

It was an interesting introduction into the world of Digital Marketing