This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por Naman A•
I find this course pretty exciting and interested for the beginners as everything is new for them in the field of digital marketing but this course provide a base standard for you on digital marketing and the case studies in this course are fantastic and engaging.
por José R H P•
While there's some interesting information, and the presentation is excellent, a lot of the information presented is already old. Four years is a lot in the digital age, and there's some interesting developments in some areas that should be mentioned, but aren't.
por Tom T•
The course was helpful, it provided a general view on how marketing change in digital world. Thanks professor for providing new concepts, ideas, stories & academic insights. I really appreciated what you & the whole team's effort in making such useful course.
por Rachel K•
Although it may have taken me a while to finish this course. I really enjoyed the updated layout of the program. With the amount of quizzes, it helped to solidify what I was learning and also apply it to real world issues i'm currently tackling with my job.
por Jill E•
This was a good course, however it was created in 2014 and as it is now 2018 I am not sure some of the 'hot topics' like Pay What You Want strategy, etc are completely current. Through Coursera itself I found it absolutely impossible to get technical help.
por Marcie Z B•
They need to re-write the RedLaser module since RedLaser is no longer a thing. That was SO CONFUSING to figure out that I was very last-minute with that assignment; I had to go to Walmart to do it properly because it was still open that late Sunday night.
por Linda K•
a valueable and timeintensive training that has provided new insights, even as an old hand in marketing. with great use cases, insights, and exercises, although not all exercises had the same requirements and were basically too much and unnecessary.
I gain some insight related to how marketing works, however, I can't imply all the things I have learned from this course but it's still good for people who want to learn how pricing, designing a brand, marketing affect their marketing effectivity.
por Fausto S A B•
Useful information for an introductory course to Digital Marketing. Study cases are interesting and engaging! Some topics are more related to IT than marketing itself. Would be great to update some of the reading resources since they are from 2012.
por Adrienne M•
This was helpful for thinking about new pieces of marketing, especially with some of the case studies and discussions. The 3-D Printer conversation felt a bit forced. I wish it was replaced with something more relevant to common marketing tactics.
por Rex C D•
Interesting introduction to the topic, but some of the material is obsolete (for example, the web pricing module). Perhaps that can't be entirely avoided in the rapidly changing world of digital marketing, but it was a bit of a disappointment.
por Koushik d•
Greatly enjoyed this course. I really liked the way, how the course is structured. i have seen and read lots of submissions, that weren't written well or they were plagiarism! Be honest and take a time to think about thoughts and your answer.
por Norman C•
This was a good course,Professor Erik did a great job of using relevant case material to highlight course objectives. This was my first coursera course that I signed up for and completed. Great way to be "introduced" into the MOOC program.
por Shummy E H•
While the course was very interesting and structured. However, the additional reading materials content was huge. It would have been very helpful if notes were available if anybody is interested in learning about the topic in more detail.
por Harshita D•
While thanking Prof. Aric and my peers for a good experience on the course, I must say that this has been a great learning opportunity and I am looking forward to sign up for the next course and onward until I complete the specialization.
por Heinz D•
This course provides a quick overview. The lecturer is very pleasant, speaks clearly and gives very good and easy to understand explanations. The material used could be updated sooner or later, as digital marketing shows quick progress.
por Rounak G•
Enjoyed the course, especially the awesome research work by other professors.
However, was expecting a more content heavy course, which is a part of the full specialization, kinda unaffordable for me :(
Anyways, great course, loved it! :)
por Brittany S•
This course was a very informative intro not only to digital marketing, but also to marketing as a whole for those who may not be ass familiar with the basics of marketing. I'm looking forward to taking the rest of the specialization.
por Rishabh D•
Would recommend this if you are looking for the beginners who want to learn the fundamentals of marketing, the 4 P's and how digital tool is making an impact on these 4 P's. Interesting and updated case studies to try your hands on..
por Pranita S•
Thank you Aric and his team for giving us such an opportunity to learn about digital marketing.I am very much happy to say that i enjoyed your lectures very much and it has definitely changed the way i used to think about marketing.
por Ali M•
This is a splendid course gave me a refresher to Marketing practices and validated some of the principles I implement during my day job. The digital world changed the dynamics and this is the course which can bring you up to speed.
por Brian S•
The material is very well done. Aric is great presenter.
The grading is horrendous. Assigning point values for answers based entirely in subjective thought ("would you be likely to use this price scanning app?") is completely insane.
por ARYAN V•
All the content is very useful the lecture delivery and assignments all are good
I recommended this course to those who are interested in Digital Marketing. With this Course, you learn the fundamentals of Marketing in Digital World.
por Erin P•
Enjoyed this course. Great concepts but the case studies are quite out of date as is some of the ways technology is used. If you are keen on starting a career or specialisation in Digital Marketing this is a good jumping off point
por Fatimah A•
I really enjoyed and learnt a lot from the course. Despite other engagements, it was quite easy for me to spend weekly, an average time of 20 hours doing it. Thanks Prof. Aric! Thanks to University of Illinois! Thanks Coursera!