This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
por Monika A•
This course might look lengthy from the course outline but is rather easily digestible if you stick to a schedule. Do it anyway, it's worth your time if you are serious about a career in digital marketing.
por Ashutosh K•
It an amazing start and i really admire Julie and Professor for putting so much of effort in creating the course in a super structured way , I taking the further modules since i liked the opening so much.
por Peter K•
Enjoyed and learned something that is already in use with my conversations with customers. One change I'd like to see is an update; specifically, I found the case studies relevant yet 5 to 10 years old.
por Heather O•
I really enjoyed this course. It was well organized to meet and manage my schedule. Each Objective was well communicated by the Professor. Having the resource of the Discussion Forums was perfect.
por siddarth s•
I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.
por Sarah H•
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
por Alessandra R•
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
por Singur S•
This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.
por mehran f•
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
por shivani y•
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
por Sri D M•
I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.
por Carmen C•
The course is a good introduction to the Specialization and the topic in general. It could be a bit more structured (like the courses that follow) but overall, as an introduction, it works.
por R K•
I think i came to know new things from this course. which will help me in the future. Digital marketing has now become more popular than any other course. Thank you Illinois and Coursera.
por Siddharth S•
I liked the nature of assignments in addition to the actual coursework. The research and the effort I put in the assignments helped me get a better grip on marketing in a digital world.
por Taras H•
Great course for general understanding of neuromarketing concept, tools, etc. But in a number of cases, proposed reading and some of the video content (eg. interviews) are too academic.
por Juan C C A•
Excelente curso! Me encanto! La unica que cosa que difiero es en algunos articulos que no se pueden acceder porque las paginas no lo permiten (pay to read), pero el resto... Excelente!
por Stephane L•
Hands on courses combining short theories and studies overview with practical examples and exercices.
It is a very good introduction of the impact of the digital world on the marketing.
por Gisela S•
Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.
por sneha s•
I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.
por Pratik N D•
This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.
por Moayed A•
Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.
por Hanifa I•
some of the material needs update, like the Redlaser case.
otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.
por Sepehr v•
The material has been gathered thoughtfully. There were some concepts which were introduced but not explained so it would have been better if you could suggest resources for them.
por Raveendra S•
Found Prof Aric's teaching style the best in this specialization, among the 3 instructors. He engages, has lively presentation and has provided a variety of interesting activities.
por ishu s m•
great content. got to learn many skills and strategies of marketing which i never notice in usual days.
Aric Rindfleisch is great tutor. quizzes and case study are very interesting.