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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

14,796 classificações
4,792 avaliações

Sobre o curso

This course examines how digital tools, such as the internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações

27 de Jun de 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

8 de Out de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1851 — 1875 de 4,682 Avaliações para o Marketing no Universo Digital

por Ulkar A

8 de Jul de 2020

an amazing course, amazing instructors, valuable informations. Thank you!

por tapan s

2 de Jul de 2020

Awesome course Really Liked the examples and Fun videos along the lessons

por madhvik g

1 de Jul de 2020

overall its superb. it taught me new thing about marketing world globally

por Nilotpal B

12 de Jun de 2020

Must do course for a business professional ,especially a digital marketer

por Asuquo E

27 de Dez de 2019

This is an outstanding and comprehensive course that i recommend for all.

por Kalliopi M

23 de Set de 2018

Innovative approaches and ideas for marketing implementation! Well done!!

por Maria G B

26 de Set de 2017

Enjoyed the self paced studding along with a class full of great content.

por Arpit J

23 de Set de 2017

Excellent course with relevant content in today's digital marketing world

por Eric B

16 de Nov de 2016

Great holistic view of the past, present, and future of online marketing.


8 de Nov de 2016

Excellent course with great real-life examples of emerging Digital Market

por Manuj A

18 de Set de 2016



The assignments need thought and effort - makes you learn

por Anish G

11 de Fev de 2016

Well explained easy to understand and concepts which matters in real life

por Ragav B

10 de Fev de 2021

Extremely worth it. never gets boring. At the end we learn many things.

por Min X

14 de Dez de 2020

I like this course very much, very new perspectives, very new literature

por julio b

6 de Set de 2020

This course was really incredible, it encouraged me to study Marketing!!

por Martha L A D

1 de Set de 2020

Excellent course! I learned a lot about marketing mix in a digital area.

por Saurabh A

10 de Ago de 2020

Using the case study method for very good for understanding the concepts

por Abhiram B J

25 de Jun de 2020

Great content and the case study helped a lot to understand the concept.

por Amilcar J L R

25 de Jun de 2020

The only evaluation I can give to this course is EXCELLENT in every way.

por Deborah S

13 de Jun de 2020

Overall a good and interesting course with a personable likable teacher.


7 de Jun de 2020

insight about all the major aspect of the marketing in the digital world

por Yousra C

1 de Jun de 2020

This was a very rewarding experience. Thank you so much for this course!

por Hiroko E

25 de Mai de 2020

Fulfilled contents with examples, easy to understand even for beginners!

por Muhammad A

25 de Nov de 2019

A great course teaching Marketing Mix with application of digital tools.

por Emperatriz O

18 de Out de 2019

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.