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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

16,415 classificações
5,288 avaliações

Sobre o curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


27 de mai de 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


23 de jun de 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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4726 — 4750 de 5,224 Avaliações para o Marketing no Universo Digital

por Devyani M

30 de set de 2020

Provides great understanding of all the required information

por Nicole H

17 de jan de 2016

Very informative. Lots of new and novel concepts introduced.

por Elisabeth V

5 de ago de 2020

Interesting course with relevant (and recent) case studies.

por Nikesh D s

10 de jun de 2020

It's very good course through these i learn many new things

por Niveda S

27 de set de 2016

very informative course. was great studying with prof.aric!

por 6121 C D

30 de out de 2020

its a good course I have to take knowledge of the company.

por Daniel A M H

26 de ago de 2020

Very nice course, good examples and very good information.

por Laibond C

12 de abr de 2018

pretty basic, which i guess is normal for an intro course.

por Aashi J

23 de mar de 2021

Very nice. Have more courses like this.. very informative

por Amr H

14 de jun de 2017

i got a lot of points that i really need from this course

por Zeynep A K

3 de abr de 2016

Great class with good case studies. Aric is great teacher

por Maria

12 de fev de 2016

Interesting case studies, and a lot of usable information

por Michael H

16 de jul de 2020

I would consider updating the readings about the topics.

por Swayam A

12 de jun de 2020

Informative, and enlightens you with different concepts.

por Samit G

22 de mai de 2020

Course needs to be upgraded or revised to another level.

por afolabi o

10 de out de 2016

remarkably well taught and full of refreshing insights .

por Ashwini A

9 de mar de 2022

Its good to learn more about marketing in digital world

por Aneena b

13 de mar de 2021

the course was effective and will be helpful in my job

por Shivalika M

21 de dez de 2020

Best with jargons and activities and real-life example.

por Ruth O

5 de mai de 2020

This course is so enlightening I will sure recommend it

por Subham S

16 de abr de 2020

This course really helps me to know about Digital world

por Manu A

9 de fev de 2018

reviews should be open all round the course duration...

por Rao M

25 de set de 2020

A nice set of courses.learnt a lot from peers as well.

por Shuhanur R P

20 de nov de 2019

Excellent course. Learnt about many interesting thing.

por Bipin K

11 de fev de 2016

Great course overall, good lectures and good exercises