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Voltar para Marketing no Universo Digital

Comentários e feedback de alunos de Marketing no Universo Digital da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

16,382 classificações
5,277 avaliações

Sobre o curso

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


8 de out de 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


27 de jun de 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4351 — 4375 de 5,214 Avaliações para o Marketing no Universo Digital

por Silvino L

14 de jan de 2018

In general, the course provides good information about the impacts of digitalisation on some elements of the marketing mix. I felt like the cases are a little old fashioned. Perhaps victims of the context of the rapid changes we are experiencing through digital transformation. Just another challenge !!!


15 de fev de 2021

It definetely was a informative as well as a interesting and fun course with all the type of learning videos, articles, assignments. I found it really helpful and insightful though the tests could get a little better but overall it is one of the most helpful course with refrence to marketing students.


9 de mai de 2020

It was great privilege to start and finished this course successfully, actually this is my first time doing an online and I feel so happy, thanks to coursers for give us this kind of opportunity and I will also like to thank the Prof. For his optimum and incredibly teaching, thanks and God bless.

por Craig R T

23 de mar de 2020

Having majored in Marketing and got a B.S.B.A. from the Ohio State University, in 1984, I see that while some marketing concepts stay the same, the tools have dramatically changed. This course, while developed several years ago and probably needs some updating, highlights many of those changes.

por Bhawana c

5 de set de 2018

i enjoyed the course and got to refresh my knowledge about digital marketing basics. the only problem i faced was in terms of peer grading, I wasn't valued correctly as few reviewers gave me 0 even though i had given a clear explanation. if this can be improved then the course will be great.

por Lamhot S

8 de mar de 2020

I love this course. The structure of the module and how it considers the digital environment in crafting our marketing strategy. How the modules delivered with reading material, video, use cases, feedback from peer, quiz for module review, really help me to understand all the modules well.


13 de jun de 2020

Great as a foundational level course. Lucid explanations and really thought-provoking assignments. Though many of the assignments submitted that I came across in the peer review system were either plagiarised or had completely irrelevant and often one letter("k") or one-word answers.

por Siamion K

9 de jan de 2022

Nice course, captivating and refreshing. The course does not dig deep into marketing, this is not marketing 101. Instead, the course briefly introduces the 4 P's (Product, Promotion, Placement, Price) of marketing and shows how new digital tools can be applied to each of the 4 P's.

por Mina T

2 de set de 2020

This course was absolutely brilliant. very well explained and easy to understand. the only problem is that the discussion forms are useless and it's only for asking people to review your work, and no one is interested in having an actual business-related and marketing discussion

por Daniel H

1 de mai de 2020

I have Marketing Research backround and found this couse a good introduction to the digital marketing world. I believe that I will either continue to take other digial marketing related course or continue with the ones I haven't had the time to finish. Nice course, thank you!

por Juhana P

7 de ago de 2016

The content of the course is very good. What I would improve are the Quizes; I'd concentrate more on key stuff, not include any questions concerning irrelevant details. Some of the assignment questions were also a bit unclear and the rating scales did not make sense at times.

por JOEL J 1

13 de mai de 2021

Its a good course with well arranged and organized study material, however, its too basic and generic. I would say its great for school going students but for people who are trying to learn actual SKILLS related to digital marketing then this is not the best course for you.

por Maria D

9 de abr de 2018

I like the course and is very helpful, but I got a little disappointed when I realized it an old course (2013-2015), digital marketing change constantly and I think the course needs a refresh of ideas. But in my personal opinion i liked the course and I enjoyed it a lot

por Benjamin A A

19 de out de 2018

This course is just too interesting. I'm glad I took this course. It has exposed me to the changes taking place in the digital world as regards marketing. I recommend that everyone aspiring to be a professional in the marketing environment endeavor to take this course.

por Isha L

3 de jul de 2020

Very informative. I loved the way the course was carried out systematically. The professor was very apt in spreading knowledge by bringing in surveys, real-life examples, and practical recommendations for problems faced. Thoroughly and religiously enjoyed the process.

por Sree A

24 de jul de 2018

This was a great course as it covers the important aspects of marketing and how these ideas have been used in well established brands that we see everyday in life. The videos and tasks really helped to know topics thorough as they are all based on real life examples.

por Naman A

18 de out de 2018

I find this course pretty exciting and interested for the beginners as everything is new for them in the field of digital marketing but this course provide a base standard for you on digital marketing and the case studies in this course are fantastic and engaging.

por José R H P

8 de fev de 2019

While there's some interesting information, and the presentation is excellent, a lot of the information presented is already old. Four years is a lot in the digital age, and there's some interesting developments in some areas that should be mentioned, but aren't.

por Tom T

3 de mar de 2019

The course was helpful, it provided a general view on how marketing change in digital world. Thanks professor for providing new concepts, ideas, stories & academic insights. I really appreciated what you & the whole team's effort in making such useful course.

por Matīss L

12 de nov de 2021

Overall good insight into the basics of Digital marketing, helping broaden the view. Peer assignments, lack the quality feedback and majority of submissions were low quality, but got high rating just to help peer to pass the course and get the certificate.

por Rachel K

18 de mai de 2020

Although it may have taken me a while to finish this course. I really enjoyed the updated layout of the program. With the amount of quizzes, it helped to solidify what I was learning and also apply it to real world issues i'm currently tackling with my job.

por Jill E

5 de jun de 2018

This was a good course, however it was created in 2014 and as it is now 2018 I am not sure some of the 'hot topics' like Pay What You Want strategy, etc are completely current. Through Coursera itself I found it absolutely impossible to get technical help.

por Marcie Z B

8 de jun de 2016

They need to re-write the RedLaser module since RedLaser is no longer a thing. That was SO CONFUSING to figure out that I was very last-minute with that assignment; I had to go to Walmart to do it properly because it was still open that late Sunday night.

por Linda K

28 de jul de 2021

a valueable and timeintensive training that has provided new insights, even as an old hand in marketing. with great use cases, insights, and exercises, although not all exercises had the same requirements and were basically too much and unnecessary.

por Beatrix G

21 de set de 2019

I gain some insight related to how marketing works, however, I can't imply all the things I have learned from this course but it's still good for people who want to learn how pricing, designing a brand, marketing affect their marketing effectivity.