This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por Cristy T•
This course is great. Very interesting world of digital marketing out there that i wasn't aware existed. Found some new great things in the world thank you so much for sharing!
por Amogh p•
Professor was very knowledgeable and experienced and provided excellent guidance. Still, the course could have been more detailed. but the peer review tasks were interesting.
por Vaibhav M•
This was really great experience and the platform you provide to learn is really good for gaining knowledge as well as for future.Thank you for sharing knowledge and for all.
por Almetwaly A A•
I think I've gained new information in the transformation from physical to digital era, you will know more on the marketing mix in digital perspective.
I recommend this course
por Umang P M B ( B A•
The course give you a basic knowledge about different innovative companies ,help us to understand how the digital marketing has been change the world and the way we interact
por Ramon O R S•
Very good course. I learned a lot. The phone app needs some work, and the page kept telling me I was overdue with my assignments when I wasn't. Maybe you could work on that.
por Umar I•
I found this course really fascinating. The key concepts, academic insights, exercises and assignments; all contributed towards real world and practical learning experience.
por Ana L M A•
Buenas tardes,el curso me parece interesante,no se ingles y no entiendo,me doy de baja al curso,cobran por el certificado,no tengo dinero.
Ana Laura Mendoza Acevedo
por Atulya M M•
I absolutely had no idea about marketing before taking up this course and now I feel much more confident with the marketing skills that I have gained throughout the course.
por Lama H I•
This course is great, and your case studies make it easier to learn and understand, i just wish you would remove the questions that weren't related to marketing in any way.
por Raguraman S•
The course covers the foundation of Marketing in Digital World. However, the course will be better if Mentors get involved more in the case study discussion and peer review
por Miguel F M•
The most of the material is very good, however, some of the lecture texts have more than 3 years old and in this digital topics, they have to be the most recent possible.
por Raquel L•
It was great course, full of insights and good content. I just wished it would have been more updated. Overall, it was great starting the Specialization with this course.
por Aditya G•
This was a great course. It helped me a lot about the digital tools that we use in our daily life. The course is well designed and should be taken by Marketing students.
por Satyajeet P•
Professor Aric is quite lucid in explaining the concepts and ideas. This course is really helpful for those looking to build fundamental knowledge of Digital Marketing.
por Daria D•
It's a great course with very interesting case studies and inputs, but most of them date of 2007 and I think they might be updated with the new researches of 2015-2017.
por Valerie H•
I very much enjoyed the course because it is really based on "learning by doing" . I have enjoy the practical cases, although some of them are not applicable in Europe.
por Rebecca R•
Really good course! I liked the structure, the materials, and most assignments. I felt like I gained valuable knowledge; this is a good introduction to marketing today!
por Asmita K•
Extremely helpful course, got to learn a lot! But i was expecting some social media techniques, on how to advertise and make online business on instagram, facebook etc
por Calvin C•
I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable
por Shubham K J•
I have learnt so many new things, startegies that multiple organizations have used and implemented.
I have not got my Certificate yet. Can you please provide me one.
por John N•
Very simple. Almost too simple. Fortunately, this seems to be an intro course, as the next courses in the specialization are much more specific with better content.
por Himanshu D•
Wonderfully designed course. Great insights about co-creation, pwyw and other concepts. Thanks to the instructor for wonderful exercises. They were really relevant.
por NEHA M•
Great course for people looking to know more about new digital tools and their uses in Marketing! Just to clarify, this course is different from Digital Marketing.
The content is great and the professor is excelent to engage the audience.
The excercises are focused to the practise of theory presented during the videolectures.