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Voltar para Marketing: Customer Needs and Wants

Comentários e feedback de alunos de Marketing: Customer Needs and Wants da instituição IESE Business School IESE Business School - Instituto de Estudos Superiores da Empresa

423 classificações

Sobre o curso

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Melhores avaliações


1 de mai de 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.


13 de abr de 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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1 — 25 de 96 Avaliações para o Marketing: Customer Needs and Wants

por Harshini E

10 de mar de 2020

por Guillermo M T

26 de out de 2016


22 de set de 2020

por Dhaval B S

28 de dez de 2018

por Ulduz

22 de abr de 2020

por Martin L

19 de jul de 2016

por stephen b

16 de jun de 2020

por Anna R B

26 de jun de 2021

por Satyaveer P

31 de jul de 2016

por Sudhir K

4 de mai de 2022

por Mario J R M

16 de abr de 2018


2 de mai de 2022

por Rohan M T

2 de mai de 2017

por Ava M T

13 de abr de 2020

por Malay P

3 de set de 2021

por CaSerran S

20 de out de 2020

por said h a

31 de ago de 2018

por Ruchi M

17 de ago de 2020

por Megha P

9 de mar de 2018

por Mica d J

9 de ago de 2020

por Abiodun A

18 de nov de 2016

por Gustiningdiah P

8 de fev de 2019

por Daniel L R

14 de jul de 2016

por سحر م

12 de nov de 2020

por Aleksei P

25 de set de 2020