Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Informações sobre o curso
IESE Business School IESE Business School - Instituto de Estudos Superiores da Empresa
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars65,06%
- 4 stars20,96%
- 3 stars8,43%
- 2 stars3,13%
- 1 star2,40%
Principais avaliações do MARKETING: CUSTOMER NEEDS AND WANTS
It is good course for any Marketing fresher who want to know more about practical things in current market.
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
Thank you for explaining everything so clearly and in an exciting way!
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Sobre Programa de cursos integrados Foundations of Management
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.