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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,299 classificações
544 avaliações

Sobre o curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Melhores avaliações

1 de Set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de Ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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101 — 125 de 530 Avaliações para o Digital Media and Marketing Principles

por Pawan N

27 de Mai de 2020

Nice course through this course i understand power of Digital Media in current scenario


5 de Mai de 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

por Chhaya S

9 de Jan de 2020

One of the best courses among digital marketing specialization really enjoyed this one.

por Carolina A N

22 de Jun de 2020

Very useful course, with updated information, and friendly for the learner.


por Sarah M

7 de Fev de 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

por Tumelo M

4 de Jul de 2017

This is a great course that gives one a clear understanding of the Digital Landscape.


28 de Jun de 2020

Nice learning and principles learned for the successful career in digital Marketing


9 de Nov de 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

por Gopakumar V S

18 de Dez de 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

por Vinuja S

17 de Nov de 2020

the course is great or me because i have learned lot important skill from this.

por Christopher G

4 de Set de 2020

Up to date overview on digital technology and it's effect on the marketing world

por Norma C P P

22 de Ago de 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

por Kimberly K

23 de Out de 2020

The video lectures were great. Clear and concise examples were used throughout.

por Olesia R

6 de Nov de 2019

It is the most interesting and helpful course which need every digital marketer

por Shashwat G

5 de Out de 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

por Sangeeta D

24 de Set de 2020

This is one of the best courses I have taken as a part of this specialization.

por Volha P

2 de Nov de 2020

Good theoretical course to understand how digital marketing works! Thank you!

por Magda G C V

26 de Set de 2019

Useful and up to date information. Interviews to companies are very valuable.

por Mohamed B

18 de Ago de 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

por Eman E B

19 de Abr de 2016

Thanks for a great introduction for more understanding the various channels

por Shivam S

12 de Nov de 2020

the course is good but verification process is bad I am trying from 2 days

por Warren L

25 de Set de 2019

Great course! Looking forward to doing the next one in the specialisation.

por Lai F C

26 de Nov de 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

por Aman J

6 de Ago de 2020

Excellent course with detailed videos and a plethora of reading material

por RORY C

21 de Set de 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.