Chevron Left
Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,738 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Filtrar por:

201 — 225 de 642 Avaliações para o Digital Media and Marketing Principles

por Fabian P

7 de nov de 2018

good course with a lot of communication details.

por Cesar S

15 de ago de 2020

Excellent course to start in Digital Marketing.

por shruti s c

13 de mai de 2020

i am not able to get my certificate please help

por Tomomasa A

29 de mar de 2016

I could understand various "Digital Marketing".

por Ali H

5 de mai de 2021

was an amazing experience can't wait for more.

por Tumisang P

10 de nov de 2020

i have learnt things i did not know. thank you

por AMAN S C

22 de mai de 2020

good series but need some creativity in videos

por Kanika B

19 de set de 2020

this helped me in learning so many new things

por Omar S O

11 de mar de 2019

I loved it! I highly and deeply recommend it!

por Mahesh V

22 de abr de 2018

The course is very good on digital landscape.

por Eshraga E

16 de nov de 2021

دورة مفيدة بكل المقاييس افخورة بأنني اجتزتها

por Shrejus P

20 de ago de 2020

very interesting and knowledgeable course...

por Ishan K

1 de jun de 2020

i get to learn a lot about digital marketing

por Warawut G

5 de abr de 2022

Thank you for The Digital Marketing course.

por Liu X

24 de set de 2020

Excellent professor! Thank you sooom much!!

por Maria R L P

28 de set de 2021

The best course of marketing i ever took!

por Deleted A

7 de set de 2020

very interesting and enlightening course

por Md A R S

6 de set de 2020

learn cool things about Digital Media :)

por Annette A

16 de ago de 2020

Key points well emphasized learned a lot


15 de nov de 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

por Oscar C

16 de abr de 2020

Great teacher, materials and resources.


10 de abr de 2020

The course is very simple and valuable.

por Christian M N

29 de set de 2020


Really in the digital strategy.

por Podshivalova I

10 de ago de 2020

Very interesting and structured course

por Hailemariam K G

18 de mai de 2019

I have learned a lot from this course!