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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,678 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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176 — 200 de 636 Avaliações para o Digital Media and Marketing Principles

por Md. N H

28 de jun de 2020

Very efficient course on digital media and marketing principles.

por Ilya K

23 de out de 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

por Namaa A M

11 de fev de 2016

Great course with in depth knowledge and up to date information

por Zachary H

25 de nov de 2020

this was an amazing course. no one will regret this experience

por Abhay m

27 de set de 2019

This course is really helpful in my upcoming corporate carrier

por DongHyeonAndrewYi

24 de set de 2015

So informative & useful courses. also encouraging me to study!

por Kaushiki S

21 de jun de 2020

Highly informative and wonderful set of knowledge. Thank you!

por Abhinav R P V

9 de jun de 2016

Well designed course.Really very interesting course.Thank You

por Sumair N B

11 de dez de 2019

This course is very informative and very well sorted by Mike

por Pramosh d

25 de ago de 2020

I got more knowledge about digital marketing thank you 🙏🏻

por Faris C

11 de nov de 2020

Well planned course structure, very effective trainer ....

por Tan E S

23 de set de 2020

Well explained & course materials provided are up-to-date.

por neha l

25 de jan de 2017

Amazing techniques, makes learning new concepts very easy

por Jen P

15 de nov de 2020

Very up-to-date info and appropriate learning materials!


13 de jul de 2020

I learned a lot from this course. Very useful. Thank you

por Suku M

10 de jun de 2018

A great introduction to the digital advertising world.

por Jingjing L

27 de dez de 2015

Good introduction to the digital marketing landscape!

por Beatriz B

17 de jun de 2018

Very interesting course, with up-to -date materials.

por Wendy J

15 de set de 2019

Exceptional course led by an outstanding professor!

por L A

31 de ago de 2020

This course has been interesting and informative.


28 de ago de 2020

Got to learn new concepts about digital marketing

por Darceuil D

23 de ago de 2020

Extremely informative with practical information.

por Mahika P

11 de jun de 2020

I have learning many new things from this course

por Vaibhav K

1 de nov de 2019

helped me a lot to learn and increase my skills.

por Fabian P

7 de nov de 2018

good course with a lot of communication details.