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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,738 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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151 — 175 de 642 Avaliações para o Digital Media and Marketing Principles

por Christopher G

4 de set de 2020

Up to date overview on digital technology and it's effect on the marketing world

por Norma C P P

22 de ago de 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

por Kimberly K

23 de out de 2020

The video lectures were great. Clear and concise examples were used throughout.

por Olesia R

6 de nov de 2019

It is the most interesting and helpful course which need every digital marketer

por Shashwat G

5 de out de 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

por Fabrisio M S P

12 de out de 2021

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

por Sangeeta D

24 de set de 2020

This is one of the best courses I have taken as a part of this specialization.

por Hernán L P

23 de jun de 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

por Olga P

2 de nov de 2020

Good theoretical course to understand how digital marketing works! Thank you!

por Gabriela C

26 de set de 2019

Useful and up to date information. Interviews to companies are very valuable.

por Mohamed B

18 de ago de 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

por Eman E B

19 de abr de 2016

Thanks for a great introduction for more understanding the various channels

por Shivam S

12 de nov de 2020

the course is good but verification process is bad I am trying from 2 days

por Warren L

25 de set de 2019

Great course! Looking forward to doing the next one in the specialisation.

por Ayush P

29 de dez de 2020

Awesome course. Very good examples and references. Thank you very much :)

por Lai F C

26 de nov de 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

por AMAN J

6 de ago de 2020

Excellent course with detailed videos and a plethora of reading material

por RORY C

21 de set de 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

por Alexandre R

19 de ago de 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.


25 de fev de 2020

Entire course is well designed & planned in a very systematic order.

por Edwin L C K

24 de jun de 2020

very good introduction and fundamental course for Digital Marketing

por Samia S

24 de set de 2019

This course is very nice. Lots of useful and practical information.

por Óscar A M R

2 de nov de 2020

Very well explained and good to start learning from the beginning.

por Halide V M

29 de mar de 2021

It was a great experience to learn all these enormous principles!

por Adriano D

17 de set de 2019

Great course. Deeper and clarify. Important informations. Thanks.