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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,735 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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551 — 575 de 642 Avaliações para o Digital Media and Marketing Principles

por Lisa S

5 de fev de 2021

While the information was excellent, I felt like there could have been more practical, interesting ways of presenting the material.

por Harikrishna P

22 de mai de 2018

Great Course although I would have loved it if the instructor gave more real life examples (from outside the prescribed readings)

por Hasan F

23 de jan de 2021

The course is somewhat and only in few places outdated and a little long for a very basic understanding. Yet overall it is good.

por Aarooshi K

23 de abr de 2018

Very high level content- does not really add much value. Consider integrating this course with specific Planning course.

por Louis C

25 de ago de 2016

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

por Karen F

18 de abr de 2020

Good content but the peer-grading system is compromised by users who don't understand / follow the guidelines set

por Andrew O

21 de fev de 2018

It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.

por Marcus U

30 de out de 2017

They put the right content in evidence but I felt miss more market experience from the tutor in this field.

por Santoshkumar P

25 de jun de 2018

Thanks for updating the resources. The interviews were a great addition and added a lot of insight.

por Bente N

11 de abr de 2017

This Module was very interesting. It just have to be updated as things change so fast!

por Romain V

9 de fev de 2016

The landscape is quite basic and would require further development to be more relevant

por Gisela S

23 de fev de 2020

Overall is fine. Possible room for improvement will be the case study questionaries.

por Paschalis A

8 de set de 2015

Some times the questions in the test were in my opinion irrelevant to the material.

por Benjamin D

14 de jun de 2020

This course could be improved by assignments that require more critical thinking.

por Daniel A M H

9 de nov de 2020

Very good information but the way it was presented was very bored and sistematic

por Subhajyoti C

2 de ago de 2020

This course covers the topics only superficially but with not enough details.

por Michelle A

20 de ago de 2016

The content is good, but the way the lectures are given not so much.

por Ng K W

19 de fev de 2017

The lecturer seems to be reading off the text - could be better.

por C K L

15 de mar de 2016

Course was poorly put together with errors that are not fixed.

por Gaurav B

15 de set de 2019

Good Lectures and Videos.

Practical Example are Not Provided.

por Xueyan X

31 de mai de 2019

Quite basic stuff, only the AR/VR part was interesting.

por Cesar A N

11 de set de 2016

The video lectures are not engaging at all.

por Alexandru S

3 de fev de 2016

A little bit too basic, I expected more.

por Aglaja J

9 de set de 2016

not very creative in terms of approach

por Nicolas L

11 de nov de 2019

Interesting but a little tedious