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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,735 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 — 375 de 642 Avaliações para o Digital Media and Marketing Principles

por Raghuraman

29 de mai de 2020

Great course

por Faizan K

27 de mai de 2020

Nice Couerse

por Ajeet M

29 de abr de 2020

Great course

por Sarunya W

16 de jun de 2018

Great Course

por Ana C

11 de jun de 2018

Great Course

por Daniel C

13 de set de 2017

Great course

por Jose S

12 de set de 2016

Nice course.

por P V

6 de fev de 2016

great course

por Fernando D

4 de set de 2015

Good course!

por ameli s

18 de nov de 2021


por Amilcar J L R

28 de mai de 2021


por Jamila A

5 de fev de 2021


por xerud 1

24 de out de 2020


por Aanchal g

27 de set de 2020


por Tabitha E S

25 de set de 2020

Good course


9 de set de 2020

good course


19 de ago de 2020

nice course

por Rohit Y

2 de jul de 2020

good course

por Sadhana.s (

27 de jun de 2020

Good course

por Shubham D

13 de ago de 2019

Nice course

por Ade A P

8 de dez de 2018

Good Course

por Sidhantha S

2 de jul de 2017

Thank you .

por Daddy a E G

28 de set de 2016

Enjoyed it!

por Mashael M S A

25 de nov de 2021

very good


25 de jun de 2021