It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.

The course requires some pre knowledge.

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

A very good and comprehensive course providing in-depth information about digital media and marketing. The charts could have been a little more structured in my personal opinion, but apart from that everything was perfect!

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

Great course. I think it needs some reviews and content update, because digital evolves really fast.

Good course, could have more practice exercises. But the instructor taught the course really well !