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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.4
estrelas
2,670 classificações
643 avaliações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

SK

1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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126 — 150 de 633 Avaliações para o Digital Media and Marketing Principles

por ARMANDO D C

7 de abr de 2021

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

por Ruben Y W T

21 de ago de 2020

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!

por LUCAS R D S

11 de jul de 2019

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital

por YOGENDRAKUMAR D

8 de mai de 2020

very useful & informative course for new comers & for professional person in digital marketing.

por Yiwen C

26 de fev de 2020

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

por Vasyl R

31 de mai de 2018

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

por Petru A

1 de jul de 2021

This course is a very good start for beginners. It is interesting and interactive. Recommend.

por Tal v D

1 de abr de 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

por Rishikesh B T

13 de jun de 2020

Quality course with a comprehensive insight about the world of digital marketing in reality

por Vaishnav S

20 de set de 2018

The course was amazing and it really helped me learn a lot about digital media and marketing

por Gary S

31 de jan de 2021

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

por Raunak K

25 de set de 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

por Pawan N

27 de mai de 2020

Nice course through this course i understand power of Digital Media in current scenario

por SHASHANK S

5 de mai de 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

por Chhaya S

9 de jan de 2020

One of the best courses among digital marketing specialization really enjoyed this one.

por Cristhian S M A

21 de mai de 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

por Carolina A N

22 de jun de 2020

Very useful course, with updated information, and friendly for the learner.

Congrats!

por Sarah M

7 de fev de 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

por Tumelo M

4 de jul de 2017

This is a great course that gives one a clear understanding of the Digital Landscape.

por ABHIJEET R

28 de jun de 2020

Nice learning and principles learned for the successful career in digital Marketing

por Γιάννης Β

9 de nov de 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

por Gopakumar V S

18 de dez de 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

por Vinuja S

17 de nov de 2020

the course is great or me because i have learned lot important skill from this.

por Christopher G

4 de set de 2020

Up to date overview on digital technology and it's effect on the marketing world

por Norma C P P

22 de ago de 2018

Excellent for knowing the basic principles of Marketing comparing to the new era